How often have you really looked at your LinkedIn profile critically? For many, it feels like a task that always remains at the bottom of the list. Yet, your profile is often the first thing potential clients or employers see. Time to get to work on it! First of all, an update is a great opportunity to reflect on what you have achieved. And it has a direct impact: your LinkedIn profile is a powerful tool to support your business goals. With these 10 tips you can make your profile irresistible.
Get the most out of your LinkedIn profile.
It is actually quite fun to reflect on what you have already achieved. Not only does it make you feel good, it also motivates you to continue. But let’s be honest, maybe it is just time to freshen up your LinkedIn profile. Are you looking for new clients? Then you really cannot be left behind with a half-completed profile. Not only do you miss out on great opportunities if your profile is less professional or attractive than that of others. You should consider your profile as your online business card, even more important than your website. Potential clients see your profile first, so make it compelling!
Did you know that a professional and friendly profile photo alone can increase your acceptance rate by 10-20%? Small changes make a big difference. Ready to get started? Here are 10 tips to optimize your LinkedIn profile.
1. Work from head to toe, figuratively and literally.
Start at the top and work your way down. This way, you’ll capture everything and start with the most important impression: the first one. Fill out your profile as completely as possible and post a message that you add to ‘Featured’. This puts your knowledge and successes in the spotlight.
LinkedIn helps you by showing what you’re missing. Be precise, use good punctuation, and keep your profile consistent. Choose one language (preferably English) and limit yourself to one or two types of bullet points.
Remember: LinkedIn is not Facebook. Everything you do should be professional and functional. Keep that focus!
2. Your Profile Picture. ✔️

The profile picture is a much-discussed topic. It is very personal. There are many different opinions and there is no right or wrong. Of course, your optimal profile picture depends on your profession, your sector and your function. In general, your best picture is the one where you come across as friendly and professional. It does not have to be your most beautiful or coolest picture, nor your most formal. Choose a nice and professional picture, without sunglasses, drinks, phone or cigarettes. Remember that it is not your Facebook profile picture, but is intended as a profile picture on your company website. Friendly and professional. Tip: smile!
3. Optimize your Settings.
Customize your LinkedIn URL and make your profile public. Changing these (privacy) settings increases the likelihood of clients finding you. Click on “Customize Your LinkedIn URL & Make your Profile Public” to make the changes immediately. Don’t worry, people will not show up at your doorstep right away. Tip: Use the same name on your profile to improve your online visibility.
4. Get endorsed & Get recommended.
Always ensure that your skills are relevant and accurate. Just like in real life, if you know your worth, go out and get what you deserve. In this case, ask for it. To get endorsed, you have to actually ask people by sending them a message or asking your connections in person. Giving endorsements to others can also help you receive endorsements in return. To get recommended, there is a button you can use right next to recommendations: “Ask for a recommendation.” I always advise asking your last client, manager, or peers to write a recommendation as soon as you finish a project. To boost your conversion rate, consider sending an additional message mentioning that you have just requested a recommendation and kindly ask them to fill it in. In most cases, people will even offer to write it for you. Perfect! Tip: Ask for recent recommendations.
5. Use a (decent) Background.
Stand out from the crowd and use a background. This feature is highly underutilized. However, ensure that you use a relevant and calm background. Avoid using holiday pictures, party photos, or fireworks, unless you have a compelling reason. My advice: less is more. Use your logo, a slogan, or your personal banner, but keep it professional. Once again, professionalism and functionality are key. Tip: Use a similar style of background for everyone in the company.
6. Your Headline.
Your headline is the first impression you give. Make it clear and make yourself stand out. Remember that you want to be easily found and make an impact at the same time. However, achieving one doesn’t always guarantee the other. Your headline should contain, at the very least, 3 elements: your current title, your expertise, and your mission & vision. Tip: “Founder @ YouLynq.me | B2B Marketing | LinkedIn | Grow your Network to?”
7. About / Your Summary.
Be creative, choose a trendy bullet point, and use it consistently. For inspiration, visit https://coolsymbol.com/. As the word “about” suggests, this section is about you. Utilize this area to your advantage since it forms part of your first impression, and clients are highly likely to read it. Apply three rules: share something about yourself as a person, highlight your accomplishments, and keep it concise. Avoid using buzzwords and provide concrete examples. You can use the following structure: a personal note, fields of expertise, years of experience, highlights, relevant projects + client names, responsibilities, and results. Strive for a balance between descriptive text and bullet points. If you want to make a strong impression, try using a different font occasionally, while still maintaining consistency. For inspiration, visit https://lingojam.com/boldtextgenerator. Tip: Include some prominent companies you have done business with and of course, use ChatGPT 😉
8. Your Experiences.
As mentioned earlier, consistency is key. Even if your experience goes back a long way, try to use the same structure in the description, as you did for your other experiences. Be smart when explaining your roles. Your experience is a valuable asset, so present it in a clear and structured manner. Also, take a look at job descriptions and “borrow” some smart keywords. If you’ve held multiple roles, don’t be shy to mention all of them: “Owner | Development & Advisory | Business Lover.” It’s also important to avoid using buzzwords and rely solely on bullet points. Don’t forget to fill out the description part as well with 2 elements: Your responsibilities and your achievements. Tip: Add a website to your experience and ensure that you and all your colleagues are linked to the same Company Page.
9. Use Data.
We live in a data-driven business world, and its importance continues to grow each day. Clients are eager to see data-driven results. Use this to your advantage by showcasing your accomplishments in numbers. Be humble and provide only genuine data. LinkedIn allows you to include visuals, case studies, links, and numbers in your descriptions. Tip: Display client references and share business facts that everyone would find interesting.
10. Sell Yourself in a Smart Way.
As a business professional, you are an expert in your field. Regularly promoting your personal brand on LinkedIn in a structured manner is crucial – from managing your LinkedIn posts to engaging with your network. This includes understanding the LinkedIn posting basics – the types of content that resonate with your audience. With the right strategies, you can even aspire to become a LinkedIn Top Voice in your industry. Like, share, comment, and post daily and weekly to boost your followers on LinkedIn. Consider focusing on how to create a great LinkedIn post that showcases your expertise and engages your audience. However, prioritize quality by engaging in professional and relevant discussions. And last but not least, write an article every 6 weeks to 2 months. Tip: Make it visible on your profile that you have an eye for detail and showcase your posts in featured.
Good luck!
From our Knowledge Base
It is crucial to ensure that your LinkedIn profile is up to date and visually appealing. Strive for 100% completeness and continuously optimize your profile. Once you have accomplished this, it is essential to identify your audience and define your goals. Unfortunately, not every company or individual recognizes the significance of this step. Knowing your target audience enables you to optimize your page for searchability. Upon completion, your follower count will increase, allowing you to publish engaging content on your company page.
Read moreLinkedIn is most active during the morning rush hour from 8 am to 10 am and the post-work power hour between 6 pm and 8 pm, offering optimal engagement opportunities for professionals seeking to connect and share content. Additionally, weekend mornings, especially from 8 am to 10 am on Saturdays, also see increased activity as users catch up on industry news and plan for the upcoming week.
Read moreLinkedIn attracts millions of professionals who are actively seeking meaningful connections and opportunities to enhance their companies. Unlike social media platforms such as Instagram, Facebook, or YouTube, LinkedIn specializes in the B2B market. While Instagram or YouTube may feature influencers endorsing products or services, LinkedIn focuses primarily on networking and finding the ideal collaborators for your business endeavors.
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