Video is the new gold 🥇: LinkedIn masterclass with Billink

How Billink is taking the lead with video and AI

All LinkedIn profiles optimized
Masterclass on the Role of Video on LinkedIn
A competitive edge through an understanding of the importance of video on LinkedIn
“Video doesn’t just make sure you’re seen—it makes sure you’re remembered.”

Objective
The goal of the masterclass with the Billink team was to provide insight into how LinkedIn is evolving and the role that video, AI, and personal branding play in this evolution.

The focus was on:

Enhancing employees’ visibility and positioning on LinkedIn
Using video more effectively within content strategies
Improving prospecting and follow-up using tools such as HubSpot and Boolean Search
Using AI to create content faster and more consistently
Encouraging an active and forward-thinking LinkedIn approach within the team
Additionally, the goal was to make the team aware of the growing impact of video on LinkedIn and why companies that are experimenting now are building a clear competitive advantage.

Approach
The masterclass revolved around one central message: LinkedIn is changing rapidly, and video is playing an increasingly important role in this.

During the session, we first examined the fundamentals of strong online positioning. All LinkedIn profiles were optimized so that their appearance, positioning, and professionalism better aligned with the team’s expertise.

From there, we got down to business with practical applications:

Optimizing LinkedIn profiles for better visibility and positioning
Creating targeted prospect lists using Boolean Search
Structuring follow-ups and workflows within HubSpot
Writing posts that truly stand out in the feed
Using AI to produce content faster and with higher quality
Using video to build more trust, attention, and human connection 🎥
The session was entirely hands-on, interactive, and focused on immediate application. There was a lot of discussion about the barriers surrounding video—such as visibility, editing, and camera confidence—but also why those very barriers create opportunities for teams that dare to experiment.

Results
The impact of the session was immediately visible within the team:

Optimized LinkedIn profiles with a stronger professional presence
Greater awareness of the impact of video on LinkedIn
Concrete insights into how AI, content, and prospecting come together
An action-oriented mindset toward experimenting with video and content
High engagement and active participation during the masterclass
What really stuck was the realization that video is no longer just an “extra” on LinkedIn. Teams that dare to be visible, experiment, and stay consistent are the ones that will stand out.

Billink is already taking that step—and is building a clear lead as a result 🚀

6
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