From connection to collaboration in 2 weeks: Guest lecture at The Unknown University

How one message led to a guest lecture and real impact with students

Collaboration realized within 2 weeks
Interactive guest lecture with direct activation
From connection to concrete collaboration
“Thank you so much for your time today. Much appreciated and students LOVED IT!”

Objective

The goal of the guest lecture at The Unknown University of Applied Sciences was to help students understand the real power of LinkedIn. Not as a digital CV, but as a personal platform where visibility, relationships, and opportunities come together.

In addition, the session focused on showing how to use LinkedIn strategically for:

  • Building a relevant network
  • Creating meaningful engagement
  • Generating real opportunities and collaborations

The main objective was not just to inspire, but to activate students into taking action.

Approach

The collaboration originated organically through LinkedIn. Within just two weeks after connecting with Jo Weston, the guest lecture was organized and delivered in The Hague.

The session combined insights with direct application:

  • LinkedIn positioning
    Students learned why LinkedIn is more than a CV and how it functions as their personal platform
  • Relationship building
    The focus was on the difference between collecting connections and building real relationships
  • Prospecting & tools
    Introduction to tools like Sales Navigator, Boolean search and Clay to work more targeted
  • Hands-on activation
    Students immediately started creating content, becoming visible and taking action

The session was highly interactive and focused on doing rather than just learning.

Results

The impact of the session was immediately visible:

Positive feedback
The session was very well received by both students and the organization

Fast collaboration
From first LinkedIn connection to a joint guest lecture within 2 weeks

High engagement
Students actively participated and applied what they learned during the session

New perspective on LinkedIn
Students gained a broader understanding of LinkedIn as a platform

Immediate action
Content was created, posts were shared and first steps towards visibility were taken

“Thank you so much for your time today. Much appreciated and students LOVED IT!” – Jo Weston

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