From hesitation to action: full activation at Team Brunel

How one session activated recruiters, consultants and marketing instantly

Immediate impact during the session
Stronger personal and employer branding
“I don’t think I’ve ever had a masterclass where everyone posted this actively.”

Objective

The LinkedIn masterclass for Team Brunel was designed to show recruiters, consultants and the marketing team how to use LinkedIn more strategically for both recruitment and business development.

The focus was on:

  • Strengthening personal branding across the team
  • Increasing visibility of Brunel as an employer
  • Attracting better candidates and relevant prospects
  • Encouraging consistent and active LinkedIn usage

A key goal was to remove hesitation and get participants to actually take action.

Approach

The masterclass combined practical insights with immediate application, focusing heavily on execution.

The session included:

  • Profile optimization
    Understanding how small changes like profile picture and headline can significantly increase visibility and connections
  • Personal & employer branding
    How individuals can position themselves as experts while strengthening Brunel’s overall brand
  • Relationship building
    The importance of personal interaction before moving into business conversations
  • InMails vs connection requests
    Exploring the differences and when to use each strategically
  • Prospecting & Boolean search
    A deep dive into targeted searching for candidates and prospects
  • Live activation
    Participants created and posted content during the session

The approach was practical, energetic and fully focused on turning knowledge into action.

Results

The results were immediate and highly impactful:

Foundation for long-term use
The team now has clear tools and direction to keep building consistently

Full team activation
At the start, no one intended to post. By the end, everyone had shared content

High engagement
Strong energy and participation throughout the entire session

Increased visibility
Immediate presence of Brunel employees on LinkedIn

Mindset shift
A new understanding of LinkedIn as a strategic tool instead of just a platform

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