How a guest lecture at HU University of Applied Sciences Utrecht showed students that LinkedIn is all about relationships, visibility, and consistent follow-up
Hands-on training in LinkedIn, outreach, and prospecting
Focus on authenticity, personal branding, and social selling
Immediate practical insights for internships, networking, and future clients
“Your next job, internship, or client is probably already somewhere in your LinkedIn network.”
The goal of the guest lecture on B2B Sales via LinkedIn at HU University of Applied Sciences Utrecht was to show students that LinkedIn is much more than just an online resume and how the platform can be used for networking, personal branding, and B2B sales.
The focus was on:
Strengthening students’ personal branding
Optimizing LinkedIn profiles for professional visibility
Learning to build valuable business relationships
Understanding LinkedIn as a networking and sales platform
Encouraging consistency, authenticity, and follow-up in online networking
Additionally, the goal was to make students aware that their first job, internship, or even first client might already be within their own LinkedIn network.
Approach
During the interactive guest lecture, we worked hands-on with an enthusiastic group of students on LinkedIn and modern B2B sales.
The session revolved around one central message: LinkedIn isn’t about collecting as many connections as possible, but about building genuine relationships and long-term visibility.
With that in mind, we covered topics such as:
Optimizing LinkedIn profiles 👤
Building targeted prospect lists 🎯
Determining the right tone of voice for outreach đź’¬
The importance of consistent posting and staying visible 📲
Why authenticity is essential in networking and sales
How follow-up and relationship management ultimately lead to opportunities and business
The session was hands-on, interactive, and focused on immediate application. Students were actively engaged in discussions, examples, and practical exercises related to LinkedIn and social selling.
Results
The impact of the guest lecture was immediately apparent:
High engagement and active participation from the students
Greater awareness of LinkedIn as a professional networking platform
New insights into B2B sales, outreach, and personal branding
Students who immediately got to work on their LinkedIn profiles and visibility
Strong interest in social selling and modern networking strategies
What really stuck with them was the realization that LinkedIn today is much more than just a place for a resume. It’s a platform where relationships, visibility, and business opportunities come together 🔥
