How an international masterclass demonstrated that personal branding and AI together shape the future of LinkedIn
175 international participants from more than 8 countries
Focus on personal branding, AI, and authentic interaction
Immediate engagement and high levels of participation during the session
“Today, anyone can build a strong personal brand—if you use the right tools.”
The goal of the online LinkedIn Masterclass, organized in collaboration with Wesco Anixter and the Women’s Impact Network (WIN), was to help professionals worldwide build a strong personal brand on LinkedIn.
The focus was on:
In addition, the goal was to create awareness of how quickly personal branding and LinkedIn are evolving.
Together with Heidy Wiegel and Muna, an interactive online masterclass was delivered for 175 participants from countries including Brazil, the United States, Canada, the United Kingdom, Germany, Poland, and Dubai.
Participants gained insight into how LinkedIn has become an essential platform for visibility and professional positioning today.
The session explored how AI is transforming the landscape and enabling professionals to create content for their personal brand faster, more consistently, and more efficiently.
Despite different time zones, engagement was high, with strong interaction, curiosity, and knowledge sharing throughout the session.
The approach was energetic, practical, and fully focused on immediate application of insights.
175 participants from multiple countries actively joined the session.
The session generated many questions, discussions, and valuable conversations around personal branding and LinkedIn.
Participants gained new insights into how AI can support visibility and content creation.
The masterclass reinforced that personal branding is no longer a nice-to-have, but an essential part of professional visibility.
