LinkedIn posting basics: What really works in posting

The other day, I was scrolling through my LinkedIn feed and came across a post from a former colleague. It was a simple photo of his team, with a short story about a big project they had completed. What caught my eye? Within a few hours, that post had dozens of comments and hundreds of likes. Why? It was personal, it was real, and it showed something people could relate to.

LinkedIn isn’t just a platform to share updates. It’s a place to showcase yourself, provide value, and connect with your network. But how do you make your posts stand out? And what mistakes should you avoid? I’ll walk you through what works and what doesn’t.

The best LinkedIn posts: what works?

Great content on LinkedIn revolves around three things: providing value, creating engagement, and being consistently visible. Here are some ingredients for a successful post:

Professional insights: Do you have an interesting take on a trend or industry? Share it! This positions you as a thought leader and gives your network valuable information.

Visual content: People scan their timeline quickly. Make your post stand out with a catchy image, short video or infographic.

Personal stories: Connect people with people. Share an experience, success or challenge and show what you learned from it.

Tips for strong LinkedIn posts

Use multimedia: A good post often starts with a visual element. Think of a photo from an event, a video in which you share your vision or a graph that explains a trend.

Respond and listen: Your post is only truly successful if it gets the conversation going. Answer comments and engage with your network.

Be consistent: Post regularly – preferably a few times a week – to stay visible in the timelines of your connections.

Common mistakes to avoid

Even the best professionals make mistakes. Here are a few pitfalls to avoid:

Too much self-promotion: Of course you want to share your achievements, but be careful. If it’s too much about you, it can turn your followers off. Instead, focus on how your insights can help them.

Ignoring feedback: LinkedIn is not a one-way street. When your network responds or gives feedback, listen carefully and use it to improve your content.

How to grow your reach

Growing your reach on LinkedIn is all about interaction and value. Here are a few tips:

• Share valuable content: Think of practical tips, insights, or personal experiences that your network can really use.
• Use relevant hashtags: Add hashtags that relate to your post. This makes it easier for people outside your network to find your content.
• Post at the right times: Workdays during office hours are usually best, because that’s when professionals are active on LinkedIn.

Share, listen, and grow

LinkedIn offers a huge opportunity to network and get noticed. By creating valuable posts, encouraging interaction, and being consistently visible, you’ll build a strong professional profile. Remember: it’s about sharing and connecting, not just broadcasting. For more secrets, listen to our Growth Secrets Podcast!

FAQs

When is the best time to post on LinkedIn?
Generally, posts perform best on weekdays during business hours, such as between 8:00 and 10:00 or around lunch.

How often should I post?
It’s smart to share at least a few times a week. Consistency ensures that you remain visible to your network.

Can I use the same content on LinkedIn as on other platforms?
Yes, you can, but make sure to adapt the tone and content to LinkedIn’s professional audience.

How do I ensure more interaction?
Ask questions, use strong calls to action, and actively respond to your followers’ comments.

Do I need LinkedIn Premium to be successful?
Not necessarily. LinkedIn Premium offers useful extras, but you can also grow your network and make an impact without a paid account.