ETB Support Solutions

A focused LinkedIn strategy resulted in valuable connections, meaningful conversations, and new commercial opportunities

More than 1,100 relevant LinkedIn connections built
400 conversations with potential clients
3 proposals sent to potential clients
“Thanks to a focused LinkedIn strategy and close collaboration, valuable conversations with potential clients and concrete commercial opportunities were created.”

Objective

The goal for ETB Support Solutions was to use LinkedIn as a strategic platform for network expansion and relationship building with relevant decision-makers. For Sander Kuijer, CCO of ETB Support Solutions, the focus was on creating meaningful connections and starting valuable conversations that could develop into long-term commercial opportunities.

The objective was clear:

  • Turning LinkedIn into a structural business development channel
  • Building relationships with relevant decision-makers
  • Creating high-quality conversations with potential clients
  • Increasing visibility within the e-commerce industry

Approach

YouLynq.me started with an in-depth analysis of the positioning, target audience, and commercial goals of ETB Support Solutions. Based on this, a personal and consistent LinkedIn strategy was developed, fully aligned with Sander’s role as a professional and trusted conversation partner.

During the collaboration, the focus was on:

  • Personal LinkedIn positioning and profile optimization
  • Strategic networking with Customer Service Managers and C-level decision-makers
  • Ongoing communication through email, WhatsApp, and phone
  • Fast optimization based on responses and conversations
  • Weekly evaluations to maintain focus and quality
  • Consistent outreach and relationship building

This approach created momentum, trust, and a strong foundation for long-term commercial growth.

Results

Within just over six months, LinkedIn became an active and valuable business development channel for ETB Support Solutions.

The results included:

  • 3 proposals sent to potential clients
  • More than 1,100 relevant LinkedIn connections added
  • Over 400 meaningful conversations with prospects
  • Multiple high-potential contacts added to the network
  • Stronger visibility and positioning within the target market
  • Valuable conversations with Customer Service Managers and C-level decision-makers

“Thanks to a focused LinkedIn strategy and close collaboration, valuable conversations with potential clients and concrete commercial opportunities were created.” – Sander Kuijer

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