B2B marketing knowledge base

Sharing knowledge can benefit everyone. We love to learn from others their knowledge and experiences, but also want to share our expertise with the world. As, knowledge has no value unless you share it.

Linkedin marketing

When you start with LinkedIn marketing, you have to make sure that your LinkedIn profile is up to date and looks good. You have to aim for a 100% completeness and keep optimizing your profile. When you finished this, you have to make sure that you know who your audience is and what your goals are. Not every company or individual realizes how important this is. When you know your target audience, the next step is to optimize your page for the search. When you’ve done this, your followers will gain and you can publish content on your company page.

LinkedIn is mostly used during the average workday, so from 8AM until 5PM.

LinkedIn has millions of professionals searching for relevant connections and ways to improve their company. Compared to social media channels like Instagram, Facebook or YouTube, LinkedIn is specialized in the B2B market. On Instagram or YouTube, you are probably more likely to see an influencer promote a product or service, but on LinkedIn it’s all about networking and find the right person for you to cooperate with.

LinkedIn groups give you the possibility to communicatie across social platforms. It’s a great opportunity to build relationships and grouw your network. LinkedIn groups could be relevant for you and your business, because social media is changing. More and more businesses are giving less attention to huge public pages, but choose for closed communities. Also the users on LinkedIn keep growing. This makes LinkedIn groups a great way for bringing you customers together, especially in the B2B market. At last, LinkedIn groups have great management features, you won’t find on other social media platforms. For example, you will receive a daily or weekly digest of all activities in you LinkedIn group. This will keep the members up to date and engaged.
So LinkedIn groups will give you an opportunity to connect with a smaller group of lke-minded people. These days, people prefer close connections and small communities over huge networks, so this will give you the chance to build deeper relationships.

There are several benefits to LinkedIn marketing. LinkedIn helps you to reach out to a more professional audience. You are also able to narrow your targeting through industry specific variables.

LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise and grow your network. It’s also a great way to market job openings and attract new talent. 93% of the B2B marketeers feel that LinkedIn is the best channel to gain leads.

There is a very short and simple answer to this question: Yes. There have been some revelations by Digital Vidya, which shows that 93% of the B2B marketeers feel that LinkedIn is the best place to win leads.

The costs of LinkedIn marketing varies a lot, depending on a series of factors, such as: Location, language, branche, company size etc. But the way you set up your campaign, is really important factor for your cost-per-click. Because there are different types of advertising on LinkedIn, it’s not possible to tell how much LinkedIn marketing will cost. But there are ways to control how much your maximum budget is.

LinkedIn can be used for different aspects of marketing. You can share your content on your page, but also make new connections, search for quality leads and share your experiences.

LinkedIn advertising works in 5 simple steps.

  • Once you have LinkedIn Campaign manager, you have to choose your objective. Do you want to create awareness, consideration, conversion, loyalty?
  • Select your targeting criteria
  • Pick your ad format (sponsored, message, dynamic, text ads)
  • Set an ad budget
  • Measure your ad’s success

LinkedIn marketing is the process of using LinkedIn to make new connections, generate leads, enhance brand awareness, take care of business relationships and partnerships, share content, and drive traffic to your website.

Personal branding

A personal brand can be used for your professional career. It depends on what your looking for, but it can be used for anything. Are you looking for a new job, new clients or something else? You can build it the way it needs to be at that point.

A personal branding strategy is a great way for ambitious people to improve their online reputation. This will make you stand out from the crowd.

When you want to improve your personal brand, there are a number of steps you should follow. The first one is to figure out who you really are and decide what you want to be known for. Maybe you need to take a look on your audience again. Did you define the right audience, or can you make some improvements? You can also try to ask experts for interviews. They can give you information you could need. Recommendations can also help you to show your expertise. At last, make sure you are visible online. You need to post something every once in a while. Otherwise you won’t be seen.

There are several steps to follow to create your personal brand. It’s important to be authentic. Building a personal brand is not the same as crafting a persona. A persona is not a true reflection of who you are. You also need to know who your target audience is. How do you need to talk to them? What kind of information do they want? After this, make sure your content strategy is worked out. Posting content is one of the most effective ways to build your brand and earn the trust. After this, you also need a visibility strategy. What is the best way to get the attention of your target audience? When you figured this out, you want to build a community.

Because of social media, whether you like it or not, everyone is a personal brand. People can find a ton of information about you. You just have to make sure you influence your brand. You control what you post online, so make sure you think twice when you post certain content. Social media is the place where a future employer or potential client can drop out or turn in.

With personal branding you have the opportunity to make a showcase that shares you value, knowledge and expertise in your profession. This will create thought leadership, trust and connection. If you give attention to your personal branding, it can have a positive effect on your career. A good looking brand will have more chance on a job or partnership.

A personal branding strategy is a plan to take your reputation and career more visible. It shows where you stand today and what you want to achieve. A planned strategy takes out insecurities and shows knowledge, so you can show your expertise.

Personal branding is positioning yourself in a way where everyone knows who you are, where you stand for and what you do. Your personal brand is your reputation. A strong personal brand increases the job and career opportunities.

A personal brand will help you become conscious of you unique selling points. Personal branding allows you to position yourself in a way that makes you stand out by showing your vision, skills and personality.

Personal branding is important for entrepreneurs because it can help you build trust with (potential) clients. When they see that you are an expert in your field, they will be more likely to do business with you. So, personal branding is essential for anyone who wants to succeed in the modern digital world.

Personal branding is important to stand out of the crowd. It’s very important to have a strong personal brand. This is a unique combination of skills and expertise that makes you who you are. A personal brand will give you a competitive advantage. A modern personal branding strategy is strongly recommended, because of all the trends in online marketing.


There are a lot of ways to generate leads through B2B marketing. There is not just one way. You have to get in as many conversation as possible, but you have to make sure the prospects are relevant. You also have to make sure that you are visible. You can do this by posting content, for example writing an article or a whitepaper. In this way you keep growing your network, because people will see your page and start following it when it’s interesting.

B2B is important because every company needs products or services from other companies to launch, operate and grow their business.

The purpose of B2B marketing is to cooperate with or sell your products, services or knowledge to other companies. The main focus is on the companies in stead of the consumers.

In B2B, it’s important to know what kind of businesses you need to cooperate with. B2B is important, but you don’t know who you need, you will never find te right companies.

The difference between B2B and B2C is the focus of the company. Businesses who work B2B are focussed on doing business with other companies, while B2C businesses are focused to sell their product or service directly to the consumer.

B2B marketing is a where the company focusses their marketing techniques on business buyers. The goal of the company is focussed to improve lead quality, sales acceptance of leads and conversion rates.

B2B means business to business.

B2B means business to business. This is when a company sell their products, services or knowledge to another compan, in stead of to a (individual) consumer.

Lead generation

A lead is a potential buyer. Someone who has shown interest in a company’s products or services but have no decided to buy yet.

It is the process of targeting the prospects and nurturing their initial interest in a particular product or service. The overall goal of lead generation is to convert the interested party into a buyer and increase your company’s sales.

Lead generation is the process of generating customer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor’s contact information called a “lead” or “prospect” through a web form.

Originally, lead generation has been a responsibility of the sales team. But over the years there has been a development where the responsibility is now shared between the sales and marketing team.

Lead generation is important to ensure your business continues to reaches their goals, you need to reach people who could be your potential buyers and cause interest in your product or service. You should see a steady inflow of people who are interested in exploring what you have to offer.

Lead generation builds trust, visibility and credibility in your business. Specifically to the sorts of people who might be interested in your services or products. They help you build traffic with high-quality prospects so you can convert them to sales.

Lead generation is the process of generating customer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor’s contact information called a “lead” or “prospect” through a web form.


CRM is not hard to learn. It s designed to help you manage you relationship with your leads and prospects. It helps you to track your sales and marketing efforts, so you can make adjustments, based on the situation of your lead or prospect.

CRM is predicted to be centralized and empowered by AI and mobile capabilities.So it will be useful for B2C as for B2B businesses.

Yes, CRM is useful. It increases the number of leads coming in, helping your marketing team find new customers faster. Which leads to support for your sales teams to close in deals faster. It also enhances customer service.

The only way it’s not necessary to use CRM, is when you don’t want your business to grow. We would recommend to always use CRM, but when you are happy with the way things are, it’s not necesarry.

The use of a CRM system comes with a couple of benefits. It organizes your view over your leads and prospects and it shows in what phase everyone is. This makes it easier for the sales team to know what kind of information they need to give to the lead or prospect.

A CRM system can help you identify and add leads and prospects quickly. It also helps to categorise them accurately. If you focus on the right leads, you can prioritise your opportunities that will close (new) deals. Marketing can identify leads that need more attention.

There are different ways of customer satisfaction to increase. CRM will help you with the following aspects:
Quality of experience
Omnichannel communication
Customer service
Better management of purchases
Resolving issues and avoiding

CRM helps sales people to optimize their daily schedules and prioritize tasks to make sure you keep in touch with your customers and keep in contact with your prospect during the whole process.

There are several ways to run a CRM system. There is a six step process that will help you to set up a CRM system: Step 1 is to map your customer journey, followed by defining your businesses and sales processes. The next step to create custom field, stages and pipelines. Step 4 is to migrate your customer information. Then you have to integrate your other tools and automate manual processes. At last you have to add users and set your permissions.

A well implemented CRM will store and maange your customer and prospect data. It also tracks your interactions with them and so it will help you win more customers.

A CRM system is important for your business, because it increases the number of leads coming in and it helps your marketing team to find new customers faster. This way it supports your sales teams in to close deals faster.

A CRM can sorts out and analyses your sales leads so that your sales team can focus on the opportunities that are likely to close and provide accurate answers to customers quickly and efficiently—and your customer service team has the information they need for upselling and cross-selling.

A CRM system can sort, analyze and prioritize your sales leads. This way, your sales team can focus on the chances that possible close and provide accurate answers to the questions your customer have. This will give you the information about your customer you need to know.

CRM has 7 C’s. These are: Customer centricity, company culture, customer experience, customer data, customer journey, consumer experience and consumer expectation.

A CRM system helps businesses keep customer contact and contact details up to date, track every customer interaction, and manage customer accounts.

There are many kind of businesses that use CRM, for example manufacturing, professional services and B2B companies. In all of these kind of business have experienced improvement in their relationships with customers.

CRM is often being used for 3 basic functionalities. The three functions are: Customer service automation, marketing automation and sales force automation.

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.

CRM stands for Customer relationship management and is a technology for managing all your company’s relationships and interactions with customers and potential customers.

Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organisations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability.

It provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues.

Digital marketing

There are different reasons why online ads are preferred. It’s easier to reach your target audience, because of specific targeting options. Also, people are using online devices more and more every day, so it’s the easiest place to reach them.

Digital marketing helps your brand to reach their target audience. Of course that’s also the goal of offline marketing, but with online marketing it’s easier for a company to reach a more specific, or even niche, audience.

If your goal is to increase your sales and traffic, you should hire a digital marketing agency. They can help you marketing your online business to attract the right people, which will increase your sales and eventually the reputation of your brand.

Digital marketing gives you the opportunity to communicate with your customers in real-time. Or even better, it’s makes them communicate with you. It’s great when your target audience sees your latest post.

The 4 C’s of digital marketing are: Customer, communication, cost and convenience. You have to make sure you know your customers needs and what they want. The costs are important, because then you can figure out your Return on Investment. If you don’t know what your costs are, you don’t know what you get out of it. Convenience refers to the experience of the customer. It should be easy for the customer to go through the marketing funnel. Communication is the way your target audience receives the information they need, and when they need it.

The use of digital marketing can be a big advantage for you business. One of them is that you can influence your reach. For example, someone with a very small business can open an online store and sell something to someone in a different country. But on the other hand, you can also specify your SEO, so only local people will find your service or product. Digital marketing is also cost-effective, when you use it the right way. To use it the right way, you have to target effectively, but that’s really easy to do. You can also work out multiple strategies and multiple types of content. When you are working with digital marketing, it’s also a big pro that you can see your analytics, so you can make adjustments on what works best for your business.

Content creation
Topic expertise
Organic social media
Website Analysis
Collaborate with influencers

Digital marketing can be broadly divided into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.

A digital agency is a business you hire to outsource your digital marketing efforts, instead of handling in-house. They can provide your business with a variety of digital solutions to promote your product or service online and help you hit your marketing goals and grow your business.

Digital marketing is the promotion of brands to connect with potential customers, clients or partners using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.