His 56 best posts. More than 3 million views combined. And not a single one was a regular text post.
In just a few years, Michiel Verstraten has become one of the most visible thought leaders on LinkedIn in the Netherlands. From cold caller to the number two fastest-growing LinkedIn creator in the country. Not by shouting louder, but by learning how to be seen.
Michiel shapes how his market thinks about generating clients through LinkedIn. Not through cold outreach, but through what he calls magnetic networking: not chasing people, but making them come to you. In doing so, he influences how others think, decide and buy around this topic.
That is rare. Most people follow the rules of their market. A few write them. HubSpot did it with inbound marketing: stop chasing customers and start getting found. Alexander Osterwalder did it with the Business Model Canvas: giving everyone a shared language to design business models. Michiel does it with magnetic networking.
But a great idea is not enough. You can have the sharpest vision and still remain invisible. The real difference lies elsewhere: whether you learn how to distribute your message.
– Robert van Geenhuizen
Curious about the 7 lessons behind Michiel’s 56 best-performing LinkedIn posts?
