How a single viral LinkedIn post led to a major partnership with ABN AMRO
Creative coaching and content strategy as a growth accelerator
From Instagram influencer to business visibility on LinkedIn
Demonstrating that strong content creates real business opportunities
“Thanks to your team, our post went viral, and now ABN AMRO Bank wants to release the sneakers.”
The collaboration with Sebastiaan Customs started with a clear mission: translating the strong visibility Sebastiaan had already built on Instagram into a powerful presence on LinkedIn.
Through social media, Sebastiaan Customs had already established a huge reputation with unique custom sneakers and exceptional creativity. The challenge was not building a strong brand — that was already there. The focus was on making that same story visible to a professional LinkedIn audience.
The objectives were:
In addition, the collaboration focused on proving that authentic content is far more powerful than traditional commercial content.
The collaboration consisted of support in the areas of LinkedIn positioning, content strategy, and creative coaching.
Together, we organized dedicated coaching sessions with the team at YouLynq.me. During these sessions, we intensively brainstormed and worked on topics such as:
The sessions were designed to be fully practical. No standard theory, but direct feedback, creative brainstorming, and concrete tips & tricks to strengthen content.
One of the most important topics was how to create a post that not only generates high reach, but also truly stays with people.
And successfully so.
One of the very first posts we developed together immediately went viral.
The post reached far beyond the existing network and generated massive visibility among both creative and business audiences. From that visibility came new conversations, new connections, and eventually even a major collaboration with ABN AMRO Bank N.V..
What made this case especially unique was that the content remained completely true to the brand. No forced marketing, but an authentic story that perfectly matched who Sebastiaan Customs truly is.
And honestly: the real magic is, of course, in the sneakers themselves. Sebastiaan Customs simply creates incredibly cool custom sneakers that naturally attract attention. The LinkedIn strategy mainly ensured that the right people actually got to see them.
The impact of the collaboration became visible almost immediately:
What stood out most was how quickly authentic content translated into real business opportunities.
It was also great to hear from Sebastiaan that the collaboration, coaching, and content strategy genuinely contributed to these new opportunities. Feedback like that makes a project even more rewarding.
And secretly, we’re pretty proud of it too 😉
Spoiler alert: our team will soon be walking around in custom sneakers by Sebastiaan Customs 🔥
Success on LinkedIn is not about appearing as corporate as possible.
It’s about being visible, sharing real stories, and understanding how content works. When strong storytelling is combined with authenticity and a smart content strategy, it creates content that not only generates reach, but also real business opportunities.
This success was later even shared in a personal post by Michiel Verstraten.
