Our Services: LinkedIn Optimization and B2B Lead Generation

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This is how we do it

We believe in an integrated approach: managing both your sales and branding by expanding your network and enhancing your top-of-mind awareness. Magnetic networking!

1. Target audience

We will segment your market and identify your prospects with the use of LinkedIn Sales Navigator.

2. Post content

We will position you as the authority and the go-to-person in your industry! By weekly posting for you on LinkedIn and sharing your insights on the latest and most relevant topics, we will establish you as the thought leader in your domain.

3. Connect & Chat

We help you find the perfect tone of voice to connect with your prospects, build meaningful relationships and establish trust and credibility.

4. Schedule meetings

We will fill your agenda with interesting meetings, allowing you to continue building relationships and creating opportunities.

5. Follow up

Consistent follow-up is crucial because we have observed with our clients that 80 percent of new business comes from repeated contact.

The forms of content we use:

Content writer

A blog post written by a human is more authentic. We have copywriters who specialize in your business and create a series of blogs. The creation process also requires more of your time.

AI post

To make news items more personal, we will collaborate with ChatGPT to include a summary or opinion in the post. This will enhance engagement and consequently broaden the reach.

Personal post

On LinkedIn, a personal photo combined with substantive text generates the most engagement. We will work with you to write a personal or company update, focusing on an event, collaboration, or success story.

Whitepaper

Your whitepaper serves as a lead magnet. It establishes you as a true expert, enabling you to utilize various videos, carousels, and posts to direct traffic to your whitepaper.

Carousel

A carousel or slideshow is the ultimate format to exude a strong branding in your content strategy. We often link these to a whitepaper to showcase depth and vision. The slides serve as a glimpse into your insights.

Videos

The most impactful way to increase your brand awareness is through videos. A video resonates most effectively with your target audience. Creating videos requires more time and effort, but it's absolutely worth it.

The tools we use:

Personal page booster

By liking the posts of your target audience, your visibility increases, and you receive invites from your prospects. Your network then grows by 5 to 15 connections per day, and there are leads among them.

Company page booster

It's a challenge to increase engagement on your company page on LinkedIn. We will like external posts from your target audience on behalf of your company. This will give you significant visibility, inbound leads, and an additional 30 to 150 followers per week.

Community builder

Before we begin with your content strategy, you will join the Community Builder. All our clients are in this community and engage with each others post, which enhances engagement and visibility.

Email campaigns

For new connections who haven't responded, we can follow up with them via email. We've observed that another segment of the target audience is more likely to respond now.

LinkedIn ads

LinkedIn ads are highly effective for retargeting the people you've already engaged with by showing them your ad. They can be used for purposes such as brand awareness and lead generation.

Instagram ads

Instagram Ads assist in generating leads within a young target audience, such as recruiting new employees. We handle the design and share the template for the campaign.