Consistency: Just like in the gym, the key to success on LinkedIn

Consistency is the key to success both in the gym and on LinkedIn. Discover how you can achieve your goals on the world's largest professional network through regular effort and strategy.

10 June 2024 -

"Consistency is not what we do occasionally, but what we do every day that makes the difference."

In both the gym and on LinkedIn, consistency is the key to success. Discover how you can achieve your goals through regular effort and strategy on the largest professional network in the world.

“Consistency is not what we do every now and then, but what we do every day that makes the difference.”

It’s all about consistency!

You don’t see results right away, but you do believe that this is the way to be successful. You feel in your body that your muscles are warming up and that you are getting fitter and that things are going in the right direction. Then you try a different exercise if you feel that what you are doing now has a little less effect. Sometimes you train your arms, your back, your neck and sometimes you train your legs and your stomach. But every step feels like the right thing to do to achieve your goal, namely becoming fitter and more muscular.

With LinkedIn, it’s exactly the same. You know that your prospects are on LinkedIn and that you can reach them. You won’t notice results right away, but you will have some contact and conversations and you will receive positive feedback, so that can’t be anything other than going in the right direction. Also try something different to AB test what works best. Not everything works equally well. Write a different kind of blog, like I’m doing now šŸ˜œ, use a different opening sentence for a connection request, adjust your profile picture and headline and start keeping a CRM. You will see that you will take the right steps to achieve your goal in an increasingly refined way.

Consistency with Content

Many entrepreneurs and professionals want to be visible, but stop after a few posts because they don’t see direct results. A shame! Because algorithms (and people!) like regularity. The more often you share valuable content, the more you stand out and the stronger your personal brand becomes.

Compare it to a TV series. If you watch one good episode, but then don’t hear from the creators for months, you drop out. But if there is a new episode every week? Then you stay involved. Your target group works the same way: they only remember you if you are regularly visible.

How do you maintain content consistency?

  • Create a content calendar. Determine fixed days and times for your posts.
  • Keep it simple. You don’t have to create a masterpiece every time. Share short insights or experiences.
  • Repeat your message. Dare to talk about the same subject more often. People need to hear it more often before it sticks.
  • Plan ahead. Write multiple posts at quiet moments. This way you avoid last-minute stress.
  • Persevere. Success doesn’t come after three posts, but after months of perseverance.

Consistency with engagement

Many people think that posting alone is enough for visibility. But without interaction, you will remain invisible in your networkā€™s feed. Algorithms prioritize accounts that actively respond and start conversations. Engagement is therefore not a side issue, but an essential part of your content strategy.

Think of a networking event: if you only come in, shout something and leave, you will not build relationships. But if you actively listen, ask questions and engage in conversation, people will remember you. It works exactly the same on social media.

How do you stay consistent with engagement?

  • Schedule fixed times in your day. For example, 10 minutes in the morning and 10 minutes in the afternoon.
  • Respond to relevant posts. Focus on people within your network and target group.
  • Be genuine and valuable. A simple ā€œNice post!ā€ is not enough. Share insights, ask questions or give sincere compliments.
  • Make it a habit. Just like brushing your teeth: engagement works best when it becomes a fixed part of your routine.
  • Give without immediately expecting anything in return. Good interaction leads to better connections and opportunities in the long run.

Consistency in building connections

Many people add a connection every now and then and expect immediate results. But networking is like exercising: you have to do it regularly to see progress. By investing a few minutes every day in new connections and conversations, you build a strong and engaged network. A large network is worth nothing without real interaction. Itā€™s not about gathering as many connections as possible, itā€™s about building valuable relationships.

How do you stay consistent in building connections?

  • Schedule regular networking moments. Set aside 10-15 minutes every day for connection requests and interaction.
  • Be selective. Add people who are relevant to your field or interests.
  • Provide value before you ask. Build trust by helping and sharing knowledge.
  • Use LinkedIn groups. Here you can actively participate in conversations and meet new people.
  • Persevere. Results donā€™t come immediately, but after months of consistent effort.

Consistency in lead nurturing

Many companies stop following up on leads too soon. They send a message or a quote once and then let it go. But not everyone is ready to buy right away. People need repetition and trust before they make a decision.

Effective lead nurturing means staying in the picture without pushing. You want to provide value, build relationships and show that you are the right choice when they are ready to buy.

How to build a strong lead nurturing strategy:

  • Regular follow-ups ā€“ Check in with your leads via email, text or a phone call, without being pushy.
  • Share valuable content ā€“ ā€‹ā€‹Send relevant blogs, cases or tips that solve their problems.
  • Use multiple channels ā€“ LinkedIn, email and even WhatsApp can help you stay top-of-mind.
  • Timing is everything ā€“ Donā€™t push too hard, but donā€™t wait too long either. Sense when the lead is ready for the next step.
  • Automate where possible ā€“ Email funnels and CRM tools help you keep structure without having to manually keep track of everything.

The power of repetition: Build trust with your network

Just like consistency, repetition is important to achieve progress in results. Both concepts are closely related but not the same. Where repetition means you keep offering your message to your target group, consistency is aimed at delivering the same quality, tone or message over a longer period of time. To actually convince someone, a single message is often not enough, but of course make sure that this doesn’t start to look too much like spamming. Of course, we also get tired of your personal trainer who keeps shouting the same sentence with every exercise. Make sure you offer valuable tips or insights, so that you are seen as an expert and not as a monotonous, pushy personal trainer. Then you will automatically get new clients from LinkedIn.

AB testing: Find the right exercise.

When you start training, it can feel a bit overwhelming. Do I go for the push-ups right away or do I prefer bench pressing? Instead of doing the same thing, it is important to investigate what suits you and also what works best for you. AB testing can offer a solution here. By testing the tone of your messages, your content and the colors on your profile, you can refine your approach and discover what delivers the most results. So don’t always stick to the old and try something new.

You will succeed!

You know it, you see it in others and it works for you too. All you have to do is be convinced, keep optimizing and persevere! Together we go for optimal growth! šŸ’ŖšŸ¼

Show me the magic in real life šŸŖ„

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