Good news: LinkedIn has reduced the maximum invites per week to 200. Good for spammers, but also for us serious users. This change emphasizes that quality networking is always more important than quantity. But do you really need Sales Navigator? The answer: YES and NO!
What does Sales Navigator offer?
Sales Navigator is a premium tool from LinkedIn, specifically designed for sales and marketing professionals. It offers advanced search filters, additional insights and analytics to prospect in a targeted manner and better understand leads. It is ideal for efficiently managing and expanding your network. There are three key areas in which Sales Navigator excels:
1️⃣ Advanced search functions
Sales Navigator allows you to search much more specifically. Think of filters such as company size, turnover, growth figures, seniority and more. In addition, you can add and exclude specific account lists or leads, for example to filter your current customers from your prospect list. This makes it a powerful tool to precisely define your target group.
2️⃣ Higher limits
Sales Navigator gives you more freedom in searching and sending messages. If you are actively approaching new people, this can be practically indispensable.
3️⃣ Extra insights and features
With Sales Navigator, you get access to insights like profile visits and buyer intent. You can create lists to track prospects, use InMail, and collaborate within a team. You can also put a custom website button under your name, handy for extra visibility.
But is it always necessary?
NO, because your next customer is already in your current network. Maintaining warm relationships is often more effective than constantly approaching new people. 90% of your new customers can come from your existing network if you consistently add value and stay in touch.
YES, because your network is ultimately limited. Building new relationships remains important to increase your reach. Combine online networking with offline events and always be on the lookout for authentic connections.
Start at the beginning
Sales Navigator is useful, but social selling is not about tools. It’s about building real relationships. Start authentically, get to know your network and add value. I’ve been doing this for 7 years and I see that maintaining existing relationships has the greatest impact: 90% of my effort goes into that and that yields 90% of my new customers.
Curious about how you can optimally use Sales Navigator for your business? Contact us and we’ll be happy to help you with a strategy that works! 🚀
