10 Tips on How to Optimize LinkedIn

Your LinkedIn profile is your landing page

05 May 2022 -

Your LinkedIn profile is your landing page

You never really take the time to review your LinkedIn profile critically, or perhaps you never feel like adding more details or reflecting on your achievements. And let’s not forget, your profile picture has been there forever, and you’ve grown attached to it. So, why bother changing it?

However, there are several reasons why I strongly advise you to take a moment and give your LinkedIn profile the attention it deserves. It deserves that, and it pays off…

First of all, it is really satisfying and fun to think back on what you have done and what you have achieved. And that is not only to motivate you. It is true. You will see.

The obvious reason is that you can be obligated to improve your profile because you are looking for new clients. Maybe that moment is now? Continue reading…

More importantly, you are forgetting about all the other awesome clients that you’re missing because you haven’t optimized your reach. Your profile is less complete, less attractive, or less professional than the ones of your fellow entrepreneurs.

Last but not least, business. Your LinkedIn profile is your landing page. More clients will see your profile than they will visit your website. Your profile needs to make the sale. To all the connections you make, people you invite, or people you want to meet, you want to give your best presentation. Practice what you preach, that’s what it’s all about. As a professional, you need to be the best, better than the rest, precise, functional, efficient, effective, and so on… Your profile needs to reflect that.

Just one example. We have analyzed the effect of changing your LinkedIn profile picture, and the differences are stunning: Your acceptance rate of connection requests to new connections is 10 to 20% higher if you have a professional and likable profile picture!

Ok, that’s enough, you get the point. Here are the 10 easy-to-apply tips on how to Optimize your LinkedIn Profile as a professional:

1. Work from head to toe, figuratively and literally.

Start at the top and work your way down, so you know what’s left to do and you start with your first impression. Additionally, make sure your profile is as complete as possible. LinkedIn automatically shows you which steps you have missed. Be precise and use proper punctuation. Also, ensure that your profile is consistent; use one language, preferably English, and one or maximum two types of bullet points. And above all, remember that your LinkedIn profile is not your Facebook profile. Maintain a professional and functional approach. Keep these two words in mind at all times when using LinkedIn: professional and functional.

2. Your Profile Picture. ✔️

This topic is widely discussed, and there are many different opinions with no definitive right or wrong answer. Your profile picture is a personal choice, but it should depend on your profession, industry, and role. In general, your best picture is one where you appear sympathetic and professional at the same time. It doesn’t have to be your most attractive or coolest picture, nor your most formal one. Choose a nice and professional photo. Avoid sunglasses, drinks, phones, and cigarettes. Remember, it is not your Facebook profile picture; treat it as if it were meant to be the profile picture on your company website. Aim for a sympathetic and professional look. Tip: Smile!

3. Optimize your Settings.

Customize your LinkedIn URL and make your profile public. Changing these (privacy) settings increases the likelihood of clients finding you. Click on “Customize Your LinkedIn URL & Make your Profile Public” to make the changes immediately. Don’t worry, people will not show up at your doorstep right away. Tip: Use the same name on your profile to improve your online visibility.

4. Get endorsed & Get recommended.

Always ensure that your skills are relevant and accurate. Just like in real life, if you know your worth, go out and get what you deserve. In this case, ask for it. To get endorsed, you have to actually ask people by sending them a message or asking your connections in person. Giving endorsements to others can also help you receive endorsements in return. To get recommended, there is a button you can use right next to recommendations: “Ask for a recommendation.” I always advise asking your last client, manager, or peers to write a recommendation as soon as you finish a project. To boost your conversion rate, consider sending an additional message mentioning that you have just requested a recommendation and kindly ask them to fill it in. In most cases, people will even offer to write it for you. Perfect! Tip: Ask for recent recommendations.

5. Use a (decent) Background.

Stand out from the crowd and use a background. This feature is highly underutilized. However, ensure that you use a relevant and calm background. Avoid using holiday pictures, party photos, or fireworks, unless you have a compelling reason. My advice: less is more. Use your logo, a slogan, or your personal banner, but keep it professional. Once again, professionalism and functionality are key. Tip: Use a similar style of background for everyone in the company.

6. Your Headline.

Your headline is the first impression you give. Make it clear and make yourself stand out. Remember that you want to be easily found and make an impact at the same time. However, achieving one doesn’t always guarantee the other. Your headline should contain, at the very least, your current title, expertise, and mission & vision. Tip: “Founder @ YouLynq.me | B2B Marketing | LinkedIn | Grow your Network to?”

7. About / Your Summary.

Be creative, choose a trendy bullet point, and use it consistently. For inspiration, visit https://coolsymbol.com/. As the word “about” suggests, this section is about you. Utilize this area to your advantage since it forms part of your first impression, and clients are highly likely to read it. Apply three rules: share something about yourself as a person, highlight your accomplishments, and keep it concise. Avoid using buzzwords and provide concrete examples. You can use the following structure: a personal note, fields of expertise, years of experience, highlights, relevant projects + client names, responsibilities, and results. Strive for a balance between descriptive text and bullet points. If you want to make a strong impression, try using a different font occasionally, while still maintaining consistency. For inspiration, visit https://lingojam.com/boldtextgenerator. Tip: Include some prominent companies you have done business with.

8. Your Experiences.

As mentioned earlier, consistency is key. Even if your experience goes back a long way, try to use the same structure in the description, as you did for your other experiences. Be smart when explaining your roles. Your experience is a valuable asset, so present it in a clear and structured manner. Also, take a look at job descriptions and “borrow” some smart keywords. If you’ve held multiple roles, don’t be shy to mention all of them: “Owner | Development & Advisory | Business Lover.” It’s also important to avoid using buzzwords and rely solely on bullet points. Tip: Add a website to your experience and ensure that you and all your colleagues are linked to the same Company Page.

9. Use Data.

We live in a data-driven business world, and its importance continues to grow each day. Clients are eager to see data-driven results. Use this to your advantage by showcasing your accomplishments in numbers. Be humble and provide only genuine data. LinkedIn allows you to include visuals, case studies, links, and numbers in your descriptions. Tip: Display client references and share business facts that everyone would find interesting.

10. Sell Yourself in a Smart Way.

As a business professional, you are an expert in your field. Regularly promote your personal brand on LinkedIn in a structured manner. Like, share, comment, and post daily and weekly. However, prioritize quality by engaging in professional and relevant discussions. And last but not least, write an article every 6 weeks to 2 months.

11. Bonus tip for advanced users.

Since March 2021, LinkedIn has introduced several new features to showcase your personal story. One such feature is the “Creator Mode.” You can enable this through your profile dashboard. With Creator Mode, your shared content will be highlighted, and you can add hashtags to your profile, providing insight into the topics you discuss. Additionally, you can now include a personal “Video Cover Story” that visitors to your profile will see immediately. We highly recommend utilizing this feature to inspire and share knowledge, while avoiding excessive self-promotion and pitches. 

Good luck!

From our Knowledge Base

When you embark on LinkedIn marketing, it is crucial to ensure that your LinkedIn profile is up to date and visually appealing. Strive for 100% completeness and continuously optimize your profile. Once you have accomplished this, it is essential to identify your audience and define your goals. Unfortunately, not every company or individual recognizes the significance of this step. Knowing your target audience enables you to optimize your page for searchability. Upon completion, your follower count will increase, allowing you to publish engaging content on your company page.

LinkedIn is primarily utilized during the typical workday, from 8 AM until 5 PM.

LinkedIn attracts millions of professionals who are actively seeking meaningful connections and opportunities to enhance their companies. Unlike social media platforms such as Instagram, Facebook, or YouTube, LinkedIn specializes in the B2B market. While Instagram or YouTube may feature influencers endorsing products or services, LinkedIn focuses primarily on networking and finding the ideal collaborators for your business endeavors.

LinkedIn groups give you the possibility to communicate across social platforms. It’s a great opportunity to build relationships and grow your network. LinkedIn groups could be relevant for you and your business because social media is changing. More and more businesses are paying less attention to huge public pages and opting for closed communities. Additionally, the user base on LinkedIn continues to grow. This makes LinkedIn groups an excellent way to bring your customers together, especially in the B2B market. Finally, LinkedIn groups offer fantastic management features that you won’t find on other social media platforms. For example, you will receive a daily or weekly digest of all activities in your LinkedIn group. This keeps the members up-to-date and engaged.

So, LinkedIn groups will give you an opportunity to connect with a smaller group of like-minded people. Nowadays, people prefer close connections and small communities over huge networks, so this will give you a chance to build deeper relationships.

There are several benefits to LinkedIn marketing. LinkedIn helps you reach out to a more professional audience. You can also narrow your targeting by utilizing industry-specific variables.

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