LinkedIn groups give you the possibility to communicatie across social platforms. It’s a great opportunity to build relationships and grouw your network. LinkedIn groups could be relevant for you and your business, because social media is changing. More and more businesses are giving less attention to huge public pages, but choose for closed communities. Also the users on LinkedIn keep growing. This makes LinkedIn groups a great way for bringing you customers together, especially in the B2B market. At last, LinkedIn groups have great management features, you won’t find on other social media platforms. For example, you will receive a daily or weekly digest of all activities in you LinkedIn group. This will keep the members up to date and engaged.
So LinkedIn groups will give you an opportunity to connect with a smaller group of lke-minded people. These days, people prefer close connections and small communities over huge networks, so this will give you the chance to build deeper relationships.