Whether you want to connect with executives and key decision-makers as a marketer, a salesman, an entrepreneur, a freelancer or a recruiter, LinkedIn is your platform. Here are 5 steps to be successful on the network.
1. Use Keywords
Make sure that you know what kind of keywords are relevant for your business and use them in the various sections of your profile. Especially spend some time to update your “About” section.
When you meet people or talk to people, make sure to send them an invite afterwards. “It was nice to meet you. Happy to connect.” Don’t waste your time and money in printing and sharing business cards anymore.
3. Use media
To stand out and have exposure, use rich content on your profile like blogs, articles and case studies. You can add them to your work experiences or publish articles on your feed. If you don’t have your own content, you can find blogs on various websites like https://home/u34472p118417/domains/yfer.dev/public_html/youlynq.feedspot.com/.
Try to leverage other social media together. This is tricky but highly effective. On Twitter or Instagram for example, people are more likely to share their personal opinion. Make sure to use this behaviour in your advantage as well for your own exposure as for finding connections.
I keep repeating: Write an article. Most of our freelancers got in touch with us via one of our articles. Do I need to say more?