What is personal branding?

What does personal branding mean? Personal branding means that you consider yourself as a brand. It’s the way you present yourself, so your brand, to others. You use your personality, knowledge and experiences to positively distinguish yourself in the minds of your target group. By showing your qualities, passions and ambitions you create a bond with your (potential) customers. This allows you to establish a personal connection with them. It is important to ask yourself, “What is the image I want others to have of me?”

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What are the benefits of personal branding?

There are many benefits to effective personal branding. By showing why you are unique to a customer and how you can help the customer with this, you create credibility and reliability, which will ultimately help build a relationship with your potential customer. In addition, you ensure that you are recognizable as the expert within your niche / market, which will contribute to customer confidence. It will also provide more business focus, because you will use the same guidelines and use the same style, you will always convey a consistent story. This ensures more online recognisability.

Different forms of personal branding techniques and strategy

There are different techniques and strategies to shape your own personal brand. However, there are a number of techniques that have proven to be successful. Firstly, it is very important to prove your expertise in your field, this will ensure that your personal brand creates trust. In addition, it is very important to bring your personal brand to light regularly and in a consistent manner. This means regularly releasing content that keeps your messaging consistent with your brand. Last but not least is your own authenticity, be yourself. Make sure you stay true to yourself and don’t try to form your personal brand based on what you think your personal brand should be. People recognize when the message does not suit the sender. If you are someone who pays attention to all details, make sure that this is also the case in your reporting to the outside world. But if you are someone who is less focused on the details, then it does not have to look as slick.

How do you use personal branding for Linkedin content?

LinkedIn is of course the ideal platform to work on your personal branding. LinkedIn is much more than just a website to post your CV online, LinkedIn is the largest business digital network in the world. Whether you want to work on your personal profile or the company profile, LinkedIn is the way to establish yourself as a thought leader within your field. Optimizing your profile and regularly sharing content will go a long way. Show who you are, what you are good at and what sets you apart from the competition.

Step-by-step plan for personal branding for entrepreneurs

Based on our step-by-step plan, you can get started with your own personal branding on LinkedIn with these Linkedin personal branding tips.

Tidy up your profile

Consider having a professional profile photo and background photo. Or having correctly filled in your work experience and education. Provide a catchy title that shows who you are, what you do and what you stand for. Tell your story in the “about” page. Show here what your drive is, what motivates you, what you have knowledge and experience in and what results you have achieved earlier in your career. In addition, a number of recommendations on your profile are always good, because it’s good to know that you’re good at your job, but what works even better are others that can tell how good you are!

Share valuable content

By sharing valuable personal branding content on LinkedIn, you can establish yourself as a thought leader. You can share content on LinkedIn in several ways. Think, for example, of writing a personal story, sharing blogs from your website or sharing news articles from other relevant websites.

Be interactive

If you have your profile in order and share the right content, you still have to reach the right people. Be active on LinkedIn yourself, for example by responding to other posts and by always expanding your network. The larger your network is, the greater your reach will be.

How can youlynq.me help you with your personal branding?

LinkedIn is therefore the perfect place where you can work on your personal branding and we at YouLynq.me are happy to help you! Together we will build your network by finding the right people with whom you would like to get in touch. In addition, we are happy to help you optimize your profile, so that all your expertise and experiences are clearly visible and findable for potential customers. We also help you share content, so that you can act as a thought leader within your industry. You can contact us for your entire LinkedIn strategy.

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