Should you be clear and specific in your first message, or can you keep it a bit exciting? The answer: it all depends on the situation. What is certain is that proposition pushing, pitching and spamming does not work. Sending a mass message to 200 people may get you 1 or 2 interested parties, but you run the risk of scaring off 199 others for good.
The power of reciprocity
The difference is in the nuance. A good message not only explains why you are interesting, but especially why you can be interesting to each other. It is all about reciprocity and building a real connection. Here are three practical tips to do this.
1️⃣ Be personal and authentic
An effective message feels like a conversation, not a pitch. Keep your message short, smooth and human. Avoid formal templates with neat paragraphs and closings. A personal message shows that you are really interested and are not just sending a standard text. Authenticity is key.
2️⃣ Make sure the message is reciprocal
LinkedIn is a platform for networking, sharing knowledge and learning from each other. Don’t just emphasize what you have to offer, but also what they can do for you. What makes a connection valuable for both parties? This is what a first message is all about.
3️⃣ Invest in the relationship
Nobody just becomes a customer after one or two messages. Building trust and a click takes time. Approach every contact moment as a step in a longer process. Show that you are really interested and willing to invest in the relationship. This is where the difference is made.
Keep experimenting
What works well differs per person and situation. Experiment with your messages and see what suits your style. What works well for you to get in touch with prospects?
Do you want to know how we can help you write powerful, personal messages that really generate connections? Contact us and discover the possibilities! 🚀
