I posted on LinkedIn last month. Where are all my leads? 😂
You’d be surprised how many entrepreneurs and salespeople actually think this way.
They post something about their business. Maybe share a company update. And then they wait.
One week. Two weeks. Nothing.
“LinkedIn doesn’t work for us.”
Well, of course it doesn’t.
Imagine attending one networking event, talking to three people and then sitting at home waiting for your phone to ring.
That’s not how networking works. And LinkedIn is no different.
You need to show up consistently. Share your knowledge. Connect with 10 to 20 interesting people every day. Start conversations and keep those relationships warm.
And no, you don’t need to go viral. You don’t even need thousands of followers.
You need to become familiar to the people who matter to your business.
Because most decision-makers won’t reach out just because they saw one of your posts. You need to take the initiative too.
That’s why I always say that content and outreach belong together.
Content builds awareness and trust. Outreach starts conversations. And consistent follow-up turns those conversations into business.
In our experience, 80% of new business comes from conversations that have been going on for more than six months.
So stop expecting results from a single post.
LinkedIn isn’t a lottery ticket. It’s a networking strategy.
And consistency will always beat the occasional viral post.
How often do you post on LinkedIn?
