We’re on Videoland! Here’s a little behind-the-scenes look at our filming experience with De Uitblinkers TV.
What an incredible experience! Super professional, but also a lot of fun, as you can probably tell from the photos.
But let’s talk about the actual message, because that’s what really matters. B2B is human to human.
I’m curious to hear your thoughts, but we believe growth marketing and lead generation don’t really work in B2B. At least, not when you’re targeting C-level executives. These people aren’t clicking links or entering your marketing funnel.
Sure, they see your ads. They read your content. And they receive your LinkedIn messages. But here’s the interesting part: the more personal your message, the more likely you are to get a response.
And by personal, I don’t mean using AI to create some hyper-personalized message. No. Just ask someone if they’d like to grab a coffee.
That’s exactly how we’ve opened doors at companies like CSU, SAP and Brunel, right at the highest levels. Simply by inviting people for a coffee.
And we see it with our clients time and time again. They’re often surprised by how much can happen when you simply behave like a normal human being.
Just to be clear: growth marketing and lead generation still play a role, of course. But primarily as branding. The actual conversion happens one-on-one.
Do you agree? Let me know!
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