Do you always need to go viral on LinkedIn? No, definitely not. In fact, you might be better off not doing it. 😉
Posts where you share your knowledge and expertise often get less reach. But they’re much more valuable when it comes to building your credibility as an expert.
Viral content, on the other hand, is often light-hearted, funny or surprising. But it doesn’t always contribute as much to your personal brand.
So why do I still try to go viral from time to time?
I have 3 reasons.
1. It’s simply fun! 😉
And I think that’s a pretty important reason. You should focus on doing things that give you energy. Because when you enjoy creating content, you’re much more likely to keep doing it consistently.
2. It increases your visibility and can contribute to your SSI score.
And when you reach more people, your network grows too. That can help your other content reach an even wider audience.
3. And by far the most important reason for me: you learn so much about what works in the market.
You’re constantly learning about neuromarketing. Which opening line grabs people’s attention? Which topics resonate with them? What emotions make people stop scrolling, engage or share something?
The more you experiment, the better you understand how people respond to content.
Because to me, LinkedIn really is a science. There’s a lot of psychology behind it. At the end of the day, people are people. Humour, relatability and a light-hearted approach often work incredibly well.
But here’s the real challenge.
How do you make your expertise just as appealing as viral content?
How do you turn an informative message into a story that people don’t just find interesting, but actually want to read and share?
That’s the ultimate goal of content marketing for me.
And believe me, it’s possible!
The great thing is that you can’t learn this from data alone. There’s also a lot of intuition involved. The better you know your audience, the better you understand what’s on their minds and how to tell a story that resonates with them.
So keep experimenting, try new things and enjoy the process.
But never forget the foundation: valuable content and consistency.
Because ultimately, you don’t want everyone to know you because of one viral post. You want people to know you for what you know, what you stand for and how you can help them.
Now that’s real personal branding!
A big thank you to New Business Radio and Marketing Report Nederland & België for giving me such a great platform to share my perspective on this!
https://www.linkedin.com/feed/update/urn:li:activity:7526547768228802562
