Event & masterclass promotion

Stop hoping for sign-ups.
Actually fill your event.

For years we’ve run a fixed roadmap that fills your webinar, masterclass, drinks or breakfast session in 4–6 weeks — with content, email, LinkedIn and the golden move that makes the difference.

A full room or webinar — 100–200 sign-ups on average
A list of 2,000–4,000 contacts built with Claude AI, Mailchimp and Clay
Personal invitations that actually get replies
Trusted by 400+ companies
SiemensBMWVerintUWVYoungCapitalBrunelIMAPAgium
The problem

Everything is saturated.

LinkedIn. Cold mail. Content. Ads. Everyone is doing the same thing. So you have to stand out even more. The good news? There are more potential clients than ever. The only thing you have to do: dare to be different from the rest.

Everyone shouts the same thing.

One more cold mail no longer stands out.

Attention is earned.

Not bought, not demanded.

People move for something personal.

Especially now, around AI.

The opportunity

The market is huge.

You don’t have to shout louder. You just have to be visible in a different way than the rest. And one of the most powerful ways? Events. People do move for something valuable and personal. AI is no longer a buzzword — it’s the baseline. You need to be there.

Three formats

Pick what fits your goal.

Webinar

Broad reach, low barrier

Fully digital. Ideal for a wide introduction to your expertise.

Masterclass

Face-to-face & interactive

Maximum trust, personal contact and high conversion to conversation.

Drinks

Informal, human-to-human

People remember who they met in person. A network that lasts.

The roadmap

Our fixed roadmap to fill events.

We’ve run this for years. Dead simple — start 4 to 6 weeks ahead. Even 2 or 3 weeks works if you move fast.

01

Plan ahead

Start 4–6 weeks earlier. Moving fast? 2–3 weeks works too.

02

Create content

4 to 6 pieces, ideally video. Spontaneous, human, to the point.

03

Launch the page

Sign-up page on your site + a LinkedIn event. Simple and clear.

04

Build your list

2,000–4,000 contacts with Claude AI, Mailchimp and Clay.

05

Drip campaign

4–6 emails. The first opens with a spontaneous, human photo.

06

Invite personally

Manually reach your 1st-degree LinkedIn network. Dozens a day.

07

Message & mention

Message people, bring it up in conversations, actively ask who’s in.

08

Capture it

Photos and video during the event. The aftermovie is gold.

The results

What you can realistically expect.

Based on what we see time and again in event campaigns we run for and with clients.

100–200
sign-ups for free events, with a well-filled drip campaign and personal invitations.
10–50
serious attendees for paid events. Smaller audience, highly qualified — this is where the real conversation is.
4–6 wk
from start to a full room. Moving fast? 2–3 weeks works too.
The golden move

The aftermovie is gold.

The after-post builds your brand and often opens the very next event. That’s where the next campaign already begins. Capture everything — photos and video during the event.

Get started

Curious what we can do for your event?

Leave your details and we’ll get in touch within one business day. In a first sparring session we’ll look at your event, timing and where the biggest opportunities are.

Aan de slag

Benieuwd wat we voor jouw event kunnen betekenen?

Laat je gegevens achter en we nemen binnen één werkdag contact op. In een eerste sparsessie kijken we samen naar je event, planning en waar de grootste kansen liggen.

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Fill in the form below to schedule a free demo with one of our Business Growth Managers.

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Let us show you the magic.

Book a no-obligation intro. No sales talk — just a look at how we fill your next event.