Two hours ago, Red Bull published a new video. By the time I watched it, it already had 1.4 million likes and 31.1 million views.
That number made me stop scrolling for a moment, because it says so much about how Red Bull approaches marketing.
Think about it. They hardly ever talk about their product. You won’t see them explaining what’s in the can or why it tastes better than the competition.
Instead, they build relationships with their audience by bringing them into a world of sports, emotion and action.
People don’t just watch Red Bull content. They feel connected to it. And that connection is exactly what keeps them coming back.
In B2B, it works no differently. It’s not about pushing your product or service. It’s about building relationships.
You do that by becoming the expert in your field, sharing your knowledge and point of view, and keeping relationships warm, even when there’s no deal on the table.
The secret ingredient is actually quite simple. It comes down to just two things.
First: post regularly about what you understand about your prospects. Their challenges, their world and the things that keep them up at night.
Second: keep growing and nurturing your network, so the right people see what you share.
And then comes the part where most people give up: consistency.
Red Bull didn’t reach 31 million views overnight. They got there by showing up, again and again, for years.
So I’m curious. Do you already know where to start? Or are you still struggling to find the right formula?
Let me know. There’s no right or wrong answer! 👇
