Stop Selling, Start Helping – Maarten Verstraten

The power of genuine interest in sales

27 February 2025 -

“Successful sales is not about selling, it is about connecting.”

Sometimes, you come across a post that perfectly captures what you stand for. That recently happened with a LinkedIn post about our approach at YouLynq.me. No generic sales pitches—just real connections. The post mentioned Maarten Verstraten and how he sparked a meaningful conversation with a simple but powerful question.

Instead of diving straight into business, he simply asked: “Who are you?” Within three minutes, this led to an open discussion about personal motivations and career choices. In this case, someone from KPN Health shared why they pursued a career in healthcare technology—not from a script, but from a personal experience. That’s exactly what we at YouLynq.me believe in: real conversations, not superficial sales talk.

Our philosophy is simple: Stop Selling, Start Helping. By truly listening and showing genuine interest, you create valuable connections. Maarten takes the time to dive into profiles, ask the right questions, and even share free, practical LinkedIn tips. No pushy sales tactics—just meaningful conversations.

It’s great to see others recognize and share this approach. Because in the end, success on LinkedIn isn’t about quick deals; it’s about building lasting relationships.

Curious to see how this approach could work for you? Let’s connect! 🚀

To see the full post, click on this link!

Screenshot of a LinkedIn post by Ruud Visser discussing networking experiences and a meeting with Maarten Verstraten. The conversation delved into personal interest, curiosity in connections, and the importance of a customer-centric approach at KPN Health.
Show me the magic in real life 🪄

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