Our company brand is more well-known than my personal brand.
And yet, I’m probably the perfect example of going all-in on personal branding.
The trick is making sure you do it in a way that benefits your company brand.
I strongly believe in personal branding.
People do business with people.
A personal profile can build connections, start conversations, do outreach and nurture relationships in a way a company page simply can’t.
But that doesn’t mean your company brand becomes less important.
Quite the opposite.
Ultimately, you want all the attention you build as an individual to also create value for the company you represent.
I see that very clearly at YouLynq.me.
According to Favikon, our brand is even bigger than I am. 😉
People see my posts, videos and stories.
Sometimes they recognize my face without knowing my name.
But surprisingly often, they do know YouLynq.me.
And that’s exactly what you want.
It’s not about choosing between a personal brand and a company brand.
It’s about making sure they continuously strengthen each other.
That’s why I’d think more in terms of 80% personal and 20% company rather than 100% personal branding.
Use your personal profile to build reach, trust and relationships.
Use your company brand to connect that attention to something bigger than one individual.
And yes, there’s always a risk that an employee eventually leaves with a large network.
But that network is going to exist anyway.
Every good sales professional builds a network of customers, prospects and relationships on LinkedIn.
You can try to prevent that.
Or you can make sure that, along the way, your company brand becomes stronger too.
That sounds like the smarter approach to me.
Thanks Ronald ter Voert, RTV MEDIA. and De Boardroom for the great conversation and the sharp discussion around this topic.
In the episode, we go much deeper into personal branding, company pages, LinkedIn and what’s actually working right now.
