LinkedIn wants to fight AI Slop.
Understandable.
But is the platform going too far?
I wrote an article about this for Marketingfacts yesterday.
Because, in my opinion, we’re asking the wrong question far too often:
Should we use AI or not?
That discussion is over.
AI isn’t going anywhere.
Almost every marketer is already using it for research, brainstorming, proofreading, video, visuals or refining copy.
In a few years, deliberately choosing not to use AI will probably feel as outdated as choosing not to use a smartphone.
The real question is:
How do you use AI?
And that’s where I see a huge difference between AI Slop and AI Enhancement.
AI Slop is generic content with no personal opinion, experience or real added value.
One prompt in.
One post out.
Publish.
Done.
AI Enhancement is different.
The idea, perspective and experience are still yours. AI simply becomes a tool to make what you already have better.
And that’s exactly where I see a risk emerging.
LinkedIn uses AI classifiers to identify low-quality AI-generated content.
But AI doesn’t actually know how a piece of content was created.
It recognizes patterns.
That creates a risk that authentic content could also get suppressed simply because its language or structure resembles AI-generated content.
Over the past few weeks, I’ve followed dozens of accounts, looked at hundreds of posts and seen some major shifts in my own reach as well.
My conclusion?
LinkedIn should fight bad content, not technology.
Because bad content existed long before ChatGPT.
AI simply makes it easier to produce more of it.
And ultimately, I still believe the best quality control is the market itself.
Bad content doesn’t get read.
It doesn’t get shared.
It doesn’t get engagement.
Good content does.
Originality, expertise and human experience should be what matters, regardless of which tools someone uses to create their content.
A huge thank you to Marketingfacts and editor Hayco Volkers for publishing the article and giving me the platform to share my perspective on this.
I’d love to hear how you see it:
Should LinkedIn take stronger action against AI-generated content, or should we focus primarily on the quality of the content itself?
Oh, and for the keyboard warriors:
AI Slop doesn’t mean all AI content. 😉
