Big B2B CEOs don’t have time for you.
And that’s something you need to understand before you ever send them a message.
Their inbox is full.
Their calendar is packed.
Everyone wants something from them.
And your company, product or service is probably nowhere near as important to them as it is to you.
That means you need to understand what actually matters to them.
Not what you want to sell.
Not everything your company can do.
Not the twenty reasons why your solution is amazing.
You need to understand their world.
Their priorities.
Their problems.
And most importantly:
Why should they spend even 30 seconds thinking about you?
Because when you finally get their attention, you often get one shot.
One message.
One introduction.
One opportunity to make them think:
“Okay, this is interesting.”
That’s why words matter so much in B2B sales.
The higher you go in an organization, the less you should say.
And the more relevant every word needs to be.
Don’t try to impress them with everything you know.
Show them that you understand what matters to them.
Because getting a CEO’s attention is difficult.
Wasting it is incredibly easy.
Choose your words carefully.
