How the session at HU University of Applied Sciences Utrecht showed students how LinkedIn, AI, and video come together in modern business development
Hands-on LinkedIn and Sales Navigator training for students
Focus on AI, video, and personal branding in modern communication
Immediate practical insights for internships, networking, and career development
“These days, LinkedIn is much more than just an online resume; it’s where visibility, personal branding, and opportunities come together.”
The goal of the session with students from HU University of Applied Sciences Utrecht was to provide them with insight into how LinkedIn, Sales Navigator, and personal branding are becoming increasingly important within modern marketing, sales, and sports organizations such as FC Utrecht.
The focus was on:
Strengthening personal branding among students
Using LinkedIn strategically for networking and professional visibility
Introducing Sales Navigator as a strategic tool
Demonstrating how AI and video are becoming increasingly important in content and communication
Fostering a proactive and visible mindset toward future career opportunities
Additionally, the goal was to provide students with practical insights they could immediately apply during internships, projects, and their future careers.
Approach
During the interactive session, we joined Esra and Alejandro on a visit to Pauline Hendriks and Natalie Teeken to introduce students to the latest developments surrounding LinkedIn, AI, and video.
The session revolved around one central message: visibility and personal branding are becoming increasingly important in the modern job market.
With that in mind, we took a practical approach to:
Optimizing LinkedIn profiles and online positioning
Explaining the power of personal branding in sports, marketing, and business
Introducing Sales Navigator for targeted networking and prospecting
Discussing the latest AI tools for content creation and efficient workflows
Using video as a powerful way to build visibility and trust 🎥
The session was energetic, interactive, and entirely focused on immediate application. Students were actively engaged in discussions, examples, and practical insights regarding LinkedIn and modern communication.
Results
The impact of the session was immediately visible:
High engagement and energy from the students
Greater awareness of personal branding and visibility
New insights into the use of Sales Navigator and AI tools
Strong interest in video as part of modern LinkedIn strategies
Practical tools that students can immediately apply to their career development
What really stuck with them was that LinkedIn today is much more than just an online resume. It’s a platform where personal branding, networking, AI, and video come together to create new opportunities 💫
