LinkedIn Training at UWV Gouda: Bringing Online and Offline Networking Together

How an energetic LinkedIn session at UWV Gouda demonstrated that online visibility and real-life networking strengthen each other

Practical LinkedIn tips directly applicable during physical networking events
Strong focus on relationship building between job seekers, employers, and local businesses
Real-life examples of how LinkedIn strengthens recruitment and employment services
“The strongest connections are created when online visibility and personal conversations come together.”

Objective

The LinkedIn session at in De Chocoladefabriek in Gouda aimed to show how online and offline networking can strengthen each other for job seekers, employers, and networking professionals.

The focus was on:

  • Combining real-life networking with LinkedIn
  • Increasing visibility through practical LinkedIn features such as the LinkedIn QR code
  • Strengthening relationships between job seekers and local businesses
  • Demonstrating how LinkedIn supports recruitment and career opportunities
  • Inspiring professionals to become more proactive in networking

In addition, the session focused on sharing practical insights around entrepreneurship, recruitment, and relationship building.

Approach

The session was built around energy, interaction, and direct applicability.

Hans Saris from demonstrated how easy it is to combine online and offline networking using the LinkedIn QR code. A practical tool that allows professionals to instantly connect during events and networking conversations.

Topics discussed during the training included:

  • Using LinkedIn strategically during physical networking events
  • Building long-term relationships with employers and professionals
  • Increasing opportunities by staying actively visible online
  • The importance of personal conversations alongside digital interaction
  • How organizations such as actively connect supply and demand within the job market

The broader role of was also highlighted. Not only in relation to benefits, but especially in career coaching, job mediation, and connecting professionals with businesses.

A personal part of the session included the story behind the start of <YouLynq.me>, which originally began through a UWV entrepreneurship and business development program.

Results

The impact of the session was immediately noticeable:

  • Strong interaction and enthusiasm during the training
  • New insights into combining offline and online networking
  • Increased awareness of LinkedIn’s possibilities within recruitment
  • Inspiring conversations between job seekers, businesses, and networking professionals
  • Greater visibility for the role of in employment services and entrepreneurship

What resonated most was the realization that successful networking is all about visibility, maintaining relationships, and actively helping others move forward.

Show me the magic in real life 🪄

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