An interesting analysis by Robert van Geenhuizen on YouLynq.me and Magnetic Networking!
YouLynq.me has 400 clients, 35,800 followers, and started without a website. But can anyone explain what Magnetic Networking is?
In 2019, two brothers started a LinkedIn agency from a kitchen table in Amsterdam. Without a website. Not because they lacked resources, but because they wanted to prove something: that you can build a company purely on your network.
Six years later: 400+ clients. Siemens, BMW, Essent. A team of 30. Michiel Verstraten ranks #2 in the LinkedIn Growth ranking in the Netherlands.
And yet, YouLynq.me is not a thought leader.
𝗧𝗵𝗲 𝗽𝗮𝗿𝗮𝗱𝗼𝘅
What makes the difference? HubSpot didn’t just sell marketing services. HubSpot redefined what marketing IS. The entire market now thinks in their language.
YouLynq.me ranks in the top 1% in reach. But no proprietary method. No framework. No scan. No benchmark. Four hundred clients served. No one can cite the method.
That’s the difference between choosing an agency and following a standard.
𝗧𝗵𝗲 𝗶𝗱𝗲𝗮 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝘅𝗶𝘀𝘁𝘀
63% of B2B revenue comes from existing relationships. Yet 90% of the market invests in approaching strangers.
Michiel has been saying it for years: “LinkedIn is not a sales tool. It’s a networking platform.” That’s not an opinion. That’s a standard the market is waiting for.
We call it: Magnetic Networking.
𝗣𝗿𝗼𝗼𝗳 𝗼𝗳 𝗡𝗼𝗿𝗺 | 𝗢𝗽𝗲𝗻 𝗖𝗮𝘀𝗲
We made the full analysis public. Not commissioned by YouLynq.me. Because we all learn from it.
→ The full thought leadership analysis
→ The Magnetic Networking concept
→ A reimagined website approach
The full open case can be found here!
Source: Robert van Geenhuizen
