90% of you don’t want to become an influencer. But you DO want to be seen as the expert in your field.
Luckily, you don’t need to go viral to achieve that.
You don’t need a hyper-personalized content strategy. You don’t need to share your private life. And you definitely don’t need millions of views.
You just need to share your knowledge.
Write blog posts. Share branded content. Talk about trends in your industry. Show people that you know what you’re talking about.
And yes, personal content often gets more engagement. But consistency beats virality. Always.
My advice? Keep it simple.
- Add 10–20 relevant people to your LinkedIn network every day.
- Post 1–3 times a week about developments in your industry.
- Engage with your network and start conversations.
Do this consistently for 12 months and people will get to know you and increasingly recognize you as an expert.
Because the goal isn’t to become famous. The goal is to stay top of mind with the right people.
And that’s how LinkedIn turns into business.
Thanks Marja Olff, Annemieke Hebenaar and Frank Karsten from the Frannemar podcast for the great conversation!
Would you rather be famous to 100,000 people or trusted by 1,000 potential clients?
