You can train salespeople 100 times on LinkedIn outreach. And they’ll still send a sales pitch 😂
It’s probably one of my biggest frustrations when training sales teams.
Everybody understands that LinkedIn is about networking. Building relationships. Creating trust.
But the moment they open their inbox, they turn into salespeople again.
“Hi, I noticed you’re working in marketing. We help companies like yours generate more leads. Do you have 15 minutes?”
Please stop 😂
You’re not networking. You’re spamming.
And the funny thing is, you don’t even need to pitch to win new business.
Just connect with interesting people. Start a conversation. Ask about their business. Invite them for a coffee.
And most importantly, stay in touch.
Because in our experience, 80% of new business comes from conversations that have been going on for more than six months.
That’s why I believe in consistent follow-up instead of aggressive selling.
Your LinkedIn network isn’t a database of leads you need to convert this month. It’s a community of relationships you can build over years.
And yes, AI can help you manage those conversations and follow-ups. But it should never replace your genuine interest in people.
The best LinkedIn outreach doesn’t feel like sales.
It feels like networking.
And that’s exactly why it works.
Are you still pitching, or are you actually building relationships?
