The World Cup madness is already starting—tomorrow’s the big day! ⚽️
Make sure you’re ready. To watch, but also to post.
Because content tied to current events works. And often surprisingly well.
But there’s one important rule: Be quick.
Ideally, post on the same day. Or the next day at the latest.
A week later? By then, the moment has usually already passed.
❓Do you always have to go viral?
No. In fact, consistency is much more important than virality.
But trying to create a viral post does teach you something valuable:
👉 What’s on your target audience’s mind?
👉 What topics are trending?
👉 Which angles work?
👉 What kind of content gets attention?
You can then use those insights for your regular business content.
❓But what does the World Cup have to do with my business?
Everything. Sports is business. And business is sports.
It’s about:
🏆 Performing under pressure
🏆 Working together as a team
🏆 Dealing with setbacks
🏆 Discipline and preparation
🏆 Continuous improvement
That’s why sporting events are often the perfect opportunity for a strong business post.
Just make sure to always make a relevant connection to your field. Don’t force it. Don’t be cliché.
But be creative, relatable, and inspiring.
💡 My tip:
Over the next few weeks, pay close attention to what’s happening around the World Cup.
Not just as a fan.
But also as a content creator.
Because that’s where your next successful post is sure to be found.
And yes, going viral has one more advantage: it’s just plain fun 😉 And having a little fun while creating content is worth something, too.
P.S.: This video is fake news. That’s just part of the times we live in. Be critical of what you see, share, and believe.
Go Holland, Go! 🇳🇱
Watch the full video here.
