What you DON’T see here: Maarten and I were too close to each other when that wave came in.
We crashed into each other and got pulled into the washing machine together. I got stuck in his leash.
That kind of moment where you instantly feel:
we misjudged this.
My iPhone survived.
We did too.
But that wasn’t because we did it right.
That was luck.
And that’s exactly where the difference lies.
Because in the ocean, you can get away with luck.
In sales, that only works for a short time.
The coast guard called us back.
Because there are rules.
Because there is structure.
Because chaos simply means risk.
And yet, this is how most companies approach sales.
Without a system.
Without clear processes.
Without consistent follow-up.
And then they are surprised that deals don’t come in.
80% of your success is in systems and processes.
80% of your deals come from follow-up.
That’s also why AI plays such a big role now.
Not because it’s “trendy”.
But because it solves something most teams structurally don’t have in place:
consistency.
Follow-ups that actually happen.
So your sales is no longer random, but a predictable process.
And then you get to where it really happens:
personal conversations in the LinkedIn chat.
That’s where you build relationships.
That’s where deals are made.
Especially with C-level decision makers.
They don’t have time for marketing layers.
But they do respond to someone who is sharp, relevant and consistent in follow-up.
And that’s exactly where most people fall short.
Because they don’t have a system that forces them to do it right.
We have fully worked out that process.
In a concrete step-by-step plan, we show:
• How to start conversations without resistance
• How to follow up with AI
• And how to structurally turn that into clients
This is not theory.
This is how we generate deals every day.
Watch the full video here!
