I’m the world’s #14 LinkedIn Expert! 🏆🌍
Coincidence? Or just amazing?
Both, I think!
Secretly, I’m a little proud. And no, I’m not going to compare myself to Johan Cruijff. But it is fun to link a few of his quotes to B2B, marketing, and our vision that it’s all about building relationships.
Here they are:
👉 “You only see it once you get it.”
In marketing and sales: you only really see what works once you understand your customer.
👉 “Quality without results is pointless. Results without quality are boring.”
Generating leads is fun. But building lasting relationships is where the game is won.
👉 “Keeping it simple is the hardest thing there is.”
A good B2B strategy is often not complicated. Delivering consistent value is the challenge.
👉 “If you can’t win, make sure you don’t lose.”
Not every deal has to be a hit. But you must never jeopardize your reputation.
👉 “Every disadvantage has its advantage.”
No response to your post? A great opportunity to sharpen your message.
Number 2 in the Netherlands. Number 1 on Instagram. It just keeps getting better.
My secret? As Johan always said, in his own words and style:
Just do it. And keep doing it. But with a vision.
It’s also cool that there are three Dutch people on this Global List! Johan would be proud of us!






















