🏆 Ranked 14th in the world… or just good at building relationships?

Just do it. And keep doing it. But with a clear vision.

25 May 2026 - Last updated: 26 May 2026 -

“You won’t see it until you get it.” - Johan Cruijff

I’m the world’s #14 LinkedIn Expert! 🏆🌍

Coincidence? Or just amazing?

Both, I think!

Secretly, I’m a little proud. And no, I’m not going to compare myself to Johan Cruijff. But it is fun to link a few of his quotes to B2B, marketing, and our vision that it’s all about building relationships.

Here they are:

👉 “You only see it once you get it.”
In marketing and sales: you only really see what works once you understand your customer.

👉 “Quality without results is pointless. Results without quality are boring.”
Generating leads is fun. But building lasting relationships is where the game is won.

👉 “Keeping it simple is the hardest thing there is.”
A good B2B strategy is often not complicated. Delivering consistent value is the challenge.

👉 “If you can’t win, make sure you don’t lose.”
Not every deal has to be a hit. But you must never jeopardize your reputation.

👉 “Every disadvantage has its advantage.”
No response to your post? A great opportunity to sharpen your message.

Number 2 in the Netherlands. Number 1 on Instagram. It just keeps getting better.

My secret? As Johan always said, in his own words and style:
Just do it. And keep doing it. But with a vision.

It’s also cool that there are three Dutch people on this Global List! Johan would be proud of us!

Show me the magic in real life 🪄

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