If you really want to attract B2B customers like a magnet, you need to organize events.
Everything has become oversaturated.
LinkedIn.
Cold email.
Content.
Ads.
Everyone is doing the same thing.
So you need to stand out even more.
And the best part?
There are more potential customers than ever.
The market is huge.
It’s literally right at your feet.
All you have to do:
dare to be different from the rest.
And one of the most powerful ways?
Events.
A webinar.
A face-to-face masterclass.
A networking event.
A breakfast session.
People will take action for something valuable and personal.
Especially now, with AI.
And no, AI isn’t just a buzzword anymore.
With tools like Claude AI, you can really see:
this isn’t just a “quick fix” anymore.
This is the foundation.
You need to be part of it.
We’ve been using a set roadmap for years to fill events quickly.
It’s very simple:
Start 4 to 6 weeks in advance
Even 2 or 3 weeks can still work if you act fast
Create 4 to 6 pieces of content, preferably video
Launch a registration page on your website + LinkedIn
Use Claude AI, Mailchimp, and Clay to build a prospect list of 2,000 to 4,000 contacts
Create a drip campaign of 4 to 6 emails
Start with a spontaneous, human photo
Keep the rest simple and to the point
And then comes the golden move:
Manually invite your first-degree network on LinkedIn.
Maybe more.
Just send dozens of personal messages every day.
You’ll get amazingly positive responses.
And if someone can’t make it?
That often leads to a call anyway.
Make it even more personal:
Text people
Mention it in conversations
Actively ask who wants to attend
Trust me:
Free events?
100 to 200 sign-ups.
Paid events?
10 to 50 serious participants.
And don’t forget this:
Take photos and videos during the event.
The aftermovie and follow-up post are gold for your branding.
Before you know it, the next event is already starting.
Would you like to brainstorm with me about how we handle this?
Feel free to send me a message.
Good luck 👊
Watch the full video here.
