What a legend! This weekend my social feed was full of this <NetflixSports> legend.
Yes! That actually exists now. Pretty smart, if you ask me.
Is Netflix following in Red Bull’s footsteps?
The most viral videos come from Red Bull and extreme sports. And now Netflix is getting in on it too.
And let’s be honest: this is a marketing stunt.
But it’s a really strong one. Just look at my post from yesterday.
Because Netflix understands something important:
you don’t always need “the best content” to go viral… you need to hit the right emotion.
And extreme sports do that every single time:
• suspense
• adrenaline
• risk
• people thinking: “this can’t be real, can it?”
And that’s why it works. Everyone shares it on social media.
This time it was Alex Honnold, the guy from Free Solo, climbing Taipei 101 in Taiwan.
A skyscraper with 101 floors and over 500 meters high.
That’s what makes it so insane: this isn’t a rock wall, this is steel, glass, wind, height, and pure focus.
It’s exactly the kind of content people can’t scroll past.
You keep watching.
You send it to someone.
You talk about it.
And honestly?
That’s why I’m sharing it now too.
Not just because Alex is insane.
But because I’m curious whether Netflix is going to get the same effect as Red Bull with this.
So yes: this is also just a test.
By the way, Alex has a great vision on entrepreneurship, where he explains that your environment doesn’t have to be perfect to become successful. He shows that beautifully by climbing impossible buildings.
Watch the full video here!
