During the marathon in October, I will share the entire run live on Instagram. It will look something like this.
Why?
First of all, for the Autism Foundation. You can donate below. Every contribution helps 🙏
And secondly, of course, for my personal brand. Not to pull off a crazy stunt or to stand out, but to tell stories. I think it’s really interesting to give people the opportunity to follow along with me.
I’ve never run a marathon before, so I’m very curious about what will happen. What will I encounter along the way? How will I feel? And how will it go?
Super exciting. But also super real.
And that’s what personal branding is about: the real story, the real experiences, the real knowledge.
This year is about showing more of myself. What do I experience? What do I think? What happens? And most importantly: what do we experience and what do we know about marketing and sales in our business, B2B?
Because thought leadership is not about making Facebook posts. It’s about adding real value. And that’s exactly what I’m going to do. First-hand.
And you?
Are you ready to show your real self?
Don’t forget to follow me on Instagram: @michielverstraten
Watch the full video here!
