🎙️ New Podcast with Merlin Melles!! “What Is Magnetic Networking?”
It’s not a trend. Not a gimmick. Not a “growth hack.”
It’s simply how the world works.
People do business with people.
And yet, we sometimes seem to forget that in B2B. Everyone is looking for quick results, quick leads, and quick revenue. But the reality is that sustainable business almost never comes from a single message, a single call, or a single perfect pitch.
Your next client is probably already somewhere in your network. Or just one introduction away.
But that doesn’t mean you can sit back and wait.
You have to actively build a new, warm network.
And that actually works exactly like it does in real life. You meet someone for the first time at an event. Then you see each other again. Maybe you send a message. You grab a coffee together. You follow up. You run into each other again.
And after months of contact, conversations, and building trust, business suddenly happens.
Sometimes that takes 3 months. Often 6 months. Sometimes even longer.
That’s not slow. That’s normal.
That’s how B2B has worked since time immemorial.
If you sell major products or offer comprehensive services, trust is essential. And you don’t build trust overnight.
That’s why Magnetic Networking isn’t about spamming, pushing, or overly pushy approaches.
It’s about staying visible. Maintaining relationships. Showing genuine interest. Following up. Having structure. Being consistently present.
In other words, planting seeds.
And yes, that takes work.
Hard work. Good organization. Systematic follow-up. Building systems that ensure your relationships stay warm.
That is Magnetic Networking.
There’s no magic button.
But there is a system that, if you do it right, becomes incredibly powerful.
Thank you, Merlin Melles, for the wonderful conversation 🙌
Watch the full podcast here 🎙️
