Why settle for 1,000 views… when 20,000 is possible?
Every month we dive into content planning together with FCN 📆
This time with Barbara Rijlaarsdam, Head of Growth.
And yes… then you know: this is going to be fun. We love growth.
What a team.
What an energy.
Have you seen the page of fCN – Founders Carbon Network yet?
Seriously strong videos. Compliments to everyone involved.
And it’s only getting better.
This is what we refined today:
• More variation between video and photo posts
• Expanding videos with voice-overs and mini interviews
• Activating personal profiles even more
Because I keep repeating it:
👉 20% company page
👉 80% personal pages
Why?
Personal profiles get on average 10x more reach.
So with 5 active personal profiles?
You’re looking at potentially 50x more reach.
Sounds exaggerated. But check your own data.
If your company page gets around 1,000 views, you’re already doing well.
But a personal post easily reaches 10,000 views.
We recently tested the exact same post.
Small differences.
Company page: 1,000 views.
Personal profile: 20,000 views.
Twenty times the reach.
That’s not theory. That’s practice.
Great team, thanks again.
On to next month 🚀
Watch the full video here!
