Your next customer is already in your network 🤝

Why LinkedIn is more than a CV and how to use it for real growth

15 April 2026 - Last updated: 15 April 2026 -

“Your next customer is probably already in your network.”

What if your first job, network or customer is already in your LinkedIn network? 🤔

That’s exactly what our guest lecture on B2B Sales via LinkedIn at the Utrecht University of Applied Sciences was about 🚀

Together with an enthusiastic group of students, we explored the world of LinkedIn, B2B sales and personal branding 💼

During the guest lecture, we covered topics such as:

  • Optimizing your profile 👤
  • Building prospect lists 🎯
  • Defining your tone of voice for outreach 💬
  • Posting consistently 📲

We also discussed why authenticity on LinkedIn is so important, the importance of follow-ups and consistency, how LinkedIn works as both a networking and sales platform and why your next customer is probably already in your network.

Many students still see LinkedIn mainly as a place for their CV. But it’s so much more than that. It’s a platform where you build relationships, share value and create new opportunities.

It was great to see how engaged, curious and ambitious these students were. The future of B2B sales and social selling looks promising! 🔥

Thanks for the invitation and the warm welcome! 🙌

Hogeschool Utrecht
Paul-Peter Fransen

Watch the whole video here!

Post 15 april
Show me the magic in real life 🪄
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Michiel Verstraten

Haters will say it’s AI 😄

Post 14 april 12.00 Michiel Verstraten

Last week, I read an article about my own company.

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