We had the privilege of hosting 175 participants from around the world in our online LinkedIn Masterclass, together with Wesco Anixter and the Women’s Impact Network (WIN).
Together with Heidy Wiegel, we once again organized this session for colleagues and members from Brazil, the US, Canada, the UK, Germany, Poland, Dubai and beyond. A diverse group, with different backgrounds, but all sharing the same question: how do you build a strong personal brand on LinkedIn today?
What stood out immediately was how fast the landscape is changing.
Muna and I took the group through the developments of the past two years. And the pace is accelerating. Where personal branding used to be time-consuming and complex, AI is now becoming a major accelerator.
Today, almost anyone can act as their own designer or copywriter. Tools make it possible to create content faster, more consistently and at a higher level.
But it’s not just about tools.
What made this session truly special was the energy of the group. 175 people across different time zones, yet fully engaged. The questions, the interaction and the curiosity created a session that really stood out.
It confirms one thing.
Personal branding is no longer optional.
It’s essential to stay visible and relevant.
Great to see such an international group actively working on this and taking real steps forward 🚀
