You won’t believe this… or will you? 🤯

About viral content, authenticity and the question: what is real?

13 March 2026 - Last updated: 24 April 2026 -

“It’s not about perfection. It’s about creating.”

You won’t believe this!? 🤯

Today we suddenly had a visit from none other than Jutta Leerdam at our office in Amsterdam.

Because we created so much viral content about her and the Olympic Games recently, we actually got a surprise visit. Crazy, right!? 😄

Of course, we talked about sports. About falling and getting back up. About discipline. Super inspiring to talk about that together.

But we also talked about personal branding and authority. And that’s something Jutta knows everything about.

Just look at her Instagram.
She shares everything. Honest, personal, authentic. And it works.

And then the question came up:
What can we actually learn from this on LinkedIn?

Maybe this:
Stop trying to make everything perfect.
Stop letting AI write everything.

And just start creating again.

Grab your camera.
Film.
Post.

Here and now.

That’s where it happens.

Or is it…? 😉

What do you think:
Is this video real?

Show me the magic in real life 🪄
Let's schedule a call
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