It’s not about what works on LinkedIn.

It’s not about what works on LinkedIn.
It’s about how people work.

A lot of LinkedIn advice is based on the latest trends.
But that’s not a strategy.

Of course, you need to respond to trends.
But you build your strategy on what always works.

In B2B, people do business with people.
In B2C, too, for that matter. The difference is smaller than you think.

So what should you do?

Get to know new people.
Build relationships.
Create trust.

And then: stay top of mind.
So that your expertise grows and people think of you when they need you.

This isn’t a trend.
This is how the world works.

You get to know new people through events, parties, cold calls, email, and yes, LinkedIn too.

Then you maintain the relationship:
with a good system, by following up, by paying attention.

You stay top of mind by being visible.
By posting. By sharing knowledge.

And converting?
That’s a long-term game: retargeting, follow-ups, events, staying consistently visible.

So stop chasing shortcuts.
Quick wins. Magic formulas.

Start building a system that works.
A human system.

A system of life.

Magnetic Networking.

Thank you, Marketing Report Netherlands & Belgium and New Business Radio!