In September, we’re heading to Finland.

Sometimes a client project turns into something far bigger than you ever expected.

03 August 2026 - Last updated: 27 August 2026 -

“Don’t just work harder. Build a life you actually enjoy working for.”

This was last year. On top of a mountain in Sussex, I got a tattoo. An experience I’ll never forget.

It actually started as a joke.

Olivier decided to work with Outspire – Creativity Hikes using our services. I said: if you manage to bring in 25 new clients within six months, I’ll get your logo tattooed on my leg.

“No way they’ll do it,” I thought.

I was wrong.

They brought in 26.

But that’s really only part of the story.

Outspire changed my life.

Years ago, my brother Maarten introduced me to hiking. Just like he later got me into boxing.

After seven years of entrepreneurship and fourteen-hour workdays, I started asking myself the same question more and more often.

Is this it?

And the answer was actually quite simple.

Yes.

But only if you also make time for the things that genuinely make you happy.

That’s when I joined Outspire.

A break from the daily grind. Into the mountains. Walking. Talking with Jeff. Reflecting. Meeting new people. And most importantly: making space to think again instead of constantly doing.

Since then, that may be one of the biggest lessons entrepreneurship has taught me.

It’s not about working even harder.

It’s about building a life where you enjoy working on your business. Where the people around you give you energy. And where adventure matters just as much as revenue.

So thank you, Olivier and Jeff, Maarten, and everyone at Outspire.

On to Finland. I’m already looking forward to it.

Show me the magic in real life 🪄

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