Explore B2B LinkedIn Marketing: Posting, Visual Content, and Calls to Action (CTAs)
📢 Unlock the Power of B2B LinkedIn Marketing 🚀
With our experience in B2B LinkedIn marketing, we have witnessed the evolving landscape of professional networking and online marketing. Throughout this journey, one truth has remained unwavering: the ability of a well-crafted LinkedIn post to make a substantial impact on your business and professional endeavors.
Tips for a great LinkedIn post:
To help you get started, we’ve put together a few handy tips for you. Regardless of your objective: whether you want to increase visibility, demonstrate expertise, or generate leads, it’s important to have this step-by-step plan at hand. Not only will your posts stand out, but they’ll also provide immediate value to your network.
1. Define your goal:
Before you begin typing a word for your LinkedIn post, it’s vital to have a crystal-clear understanding of your objectives. Ask yourself, “What do I want to achieve with this post?” Whether your aim is to boost brand visibility, generate leads, or establish yourself as an industry thought leader, your goal will fundamentally shape the content and tone of your post. It’s important to recognize how LinkedIn is different for B2B marketing compared to other platforms, as this understanding can significantly influence your strategy. Utilizing LinkedIn for business growth can be a pivotal strategy in achieving these objectives.
2. Know your audience:
In the realm of B2B marketing, knowing your audience is akin to possessing a treasure map. Dive deep into your target audience’s psyche. Understand their pain points, interests, and communication preferences. Tailor your message to resonate on a personal level, addressing the challenges they face and the aspirations they hold in their professional lives. By effectively connecting with your audience, you not only foster engagement but also increase the number of LinkedIn followers who align with your brand, ultimately expanding your reach and influence within the industry.
3. Craft an engaging hook:
Imagine your LinkedIn post as a doorway; your first sentence is the key to that door. It should not merely invite your audience in but compel them to enter eagerly. Share a startling statistic, narrate a captivating anecdote, or pose a thought-provoking question. Your opening should serve as the gravitational center of your post, pulling readers into your narrative.
4. Provide value:
In the fast-paced world of LinkedIn, value is the currency that drives engagement. Your post should offer something genuinely beneficial to your audience. Whether it’s a valuable tip, an industry insight, or a novel solution to a common problem, ensure your content resonates with your audience and enriches their professional knowledge or experience. By consistently providing valuable insights, you not only enhance your credibility but also pave the way to becoming a recognized thought leader in your field. For those looking to elevate their presence, understanding how to become a Top Voice on LinkedIn can be an invaluable asset. Additionally, don’t forget to optimize your LinkedIn profile to ensure that it aligns with your content and goals, making it easier for your audience to connect with you.
5. Use visuals:
A carefully chosen visual element can elevate your LinkedIn post from mere text to a multimedia experience. Add eye-catching images, informative infographics, or engaging videos to increase the visual appeal of your post. Visual content stands out in a sea of ​​text-based posts and can significantly increase engagement. But so can incorporating emojis into your posts. They can add a touch of personality and make your post more visually appealing and human. Use them sparingly—maximum 10 per post.
6. Increase readability
Nothing can make you lose interest faster than a text that is difficult to read. Excessively large chunks of text without a clear structure make it nearly impossible to scan a text quickly. So how do you ensure that readers stick around? Break up long texts into shorter, simple sentences and paragraphs. This makes your message more accessible and ensures that important points stand out better. This can be done by:
- Blank lines: Add blank lines between paragraphs to create structure and clarity. This makes your text more pleasant to read and increases engagement.
- Shorten paragraphs: Keep your paragraphs between 1-3 lines. This improves readability, especially on mobile devices.
- Check the preview mode: Checking your post before you publish it can prevent you from leaving unmanageable blocks of text.
By structuring your text correctly, you ensure that your message comes across clearly and is easier for your audience to remember.
To make sure people can quickly scan your post, there are a few tricks that will help them see if your post is relevant to them or not.
- Emphasize with bold text – Use bold to highlight important words or phrases so they immediately stand out.
- Use bullet points: Bullet points and numbered lists make your text easier to scan. Limit yourself to one list per post for maximum impact. For multiple posts, you can use up to two lists.
- Create balance – Combine running text with bullet points for a clear and visually appealing post.
Smart formatting not only helps you get your message across more clearly, it also increases the chance that people will actually read and respond to your post!
7. Keep it concise:
LinkedIn posts are most effective when they are concise and to the point. Your audience values ​​their time, so make every word count. Aim for clarity and brevity so that your message is easy to digest and understand. Avoid unnecessary jargon or wordiness that could alienate readers. Using bullet points can help with this. For example, we see that posts between 100 and 300 words have the greatest reach. For example, a post with less than 100 words can drop 10% in reach and posts with 400 words drop 25% in reach. So keep it short and sweet, but not too short.
8. Include a call to action (CTA):
Don’t leave your audience hanging; guide them towards the desired action with a clear and compelling Call to Action (CTA). Encourage engagement by prompting your readers to like, comment, or share your post. A well-crafted CTA can boost your post’s reach and foster meaningful interactions with your audience. To truly boost your LinkedIn reach, consider sharing insights about managing your LinkedIn posts effectively to maintain consistency in your messaging, as ‘LinkedIn consistency‘ is key to building a recognizable brand presence.
9. Best time to post:
Now that you know how to craft a great LinkedIn post, it’s also important to know when to share it. Timing is everything, because if you share a great post when everyone is eating dinner, you’re guaranteed to get worse results. Always try to stick to working hours, especially during peak hours between 8-10am and 4-6pm. Of course, keep in mind that each audience may have different preferences and you need to research what works best for your network. Analyze your data and find out what will maximize your chances of maximum exposure.
Also consider the type of content. Different types of content perform better at different times. GIFs and casual posts perform better in the evening or on the weekend, while business content performs better during the day.
10. Proofread:
Lastly, before you hit that “Post” button, remember that typos and errors can undermine your credibility. Take a moment to proofread your content for grammatical and spelling mistakes. Attention to detail is crucial when establishing yourself as a professional authority on LinkedIn.
Are you looking for an expert to shape your content strategy, or are you curious how we can help you with maximum visibility? Then contact us! 📈💼
