Why LinkedIn sales is all about structure and follow-up

‘Fake it till you make it.’

That’s literally what I said to Alexis during Your Next Step at the Amsterdam University of Applied Sciences.

I was going to give a guest lecture. Not in the main hall, but right next to it. I walked past while the room was filling up for the keynote… and thought: I’ll just quickly take a picture. That way it looks like I was there 😉

Texted Alexis: “fake it till you make it.”
We had a good laugh about it again. And honestly, that’s what it’s about too. Having fun together.

After that, it got serious again.

Strong sessions. Good conversations. Real content.

Thor was at the job fair all day helping students optimize their profiles. A lot of interest and immediate visible results. Great to see.

Of course, I dove back into my favorite game:
sales on LinkedIn.

Or actually… not sales.
Networking.

Magnetic Networking.

Because sales doesn’t fail because conversion is low.
Conversion is low because people don’t follow up.

No structure. No consistency. No administration.

And while:
80% of new business comes from conversations that last at least 6 months.

That’s where the real win is.

And yes, administration is no longer an excuse.
With AI, you can do this perfectly. Personal, authentic and scalable.

Want to know how?

Within 2 weeks, our (temporary) free Magnetic Networking scan will go live.

Thanks everyone. It was great again 🙌

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Fake it till you make it… but here’s what actually works 😉

Looking for a new challenge?!

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