Finance. Sales. Marketing. IT.
Everyone says cross-functional alignment is the key to growth.
The reality:
💰 Finance: “Can we reduce costs by 30%?”
🤝 Sales: “I can close the deal by Friday.”
📈 Marketing: “We’re building brand awareness.”
💻 IT: “I didn’t ask to be in this meeting.”
The funny part is that every company has this exact seating arrangement.
Finance is wondering why everyone spends money.
Sales is explaining why everyone needs to spend money.
Marketing is explaining why nobody understands the value of spending money.
IT is quietly calculating how many support tickets this conversation will create.
Yet somehow, after three meetings, two strategy decks, and one budget review…
everyone agrees to “circle back next week.”
