Everyone seems to have taken the same AI sales course.
Step 1: Scrape LinkedIn.
Step 2: Ask ChatGPT to write a “hyper-personalized” message.
Step 3: Send 10,000 of them.
The result?
“Hi Michiel, I noticed you liked a post about hybrid work in logistics 17 months ago. That’s why I believe our AI-powered blockchain solution is a perfect fit.”
Congratulations.
You’ve successfully automated pretending to care.
The funny thing is: AI is incredibly valuable in sales and marketing.
Just not where most people are using it.
Don’t use AI to pretend you know me.
Use AI to:
✅ Clean your CRM
✅ Remember follow-ups
✅ Summarize meetings
✅ Organize notes
✅ Remove admin work
✅ Surface opportunities
That leaves more time for the one thing AI still can’t automate:
A real conversation.
The best salespeople I know don’t use AI to sound more human.
They use AI so they have more time to be human.
It’s a bit of a paradox.
The harder people try to personalize their outreach, the less personal it often feels.
At some point, all that effort starts sounding less like genuine interest and more like AI… or a sales script.
When does personalization stop being personal? 👇
